Industry News

It was the talk of the global ad world across Sunday and Monday, thanks to a report in The Wall Street Journal. Ahead of the Opening Bell for U.S. financial markets, official word came from the two companies that are giants in the marketing and creative space. A stock-for-stock transaction will make the deal happen.

How good was this year for U.S. media, inclusive of digital and social outlets? The non-cyclical growth rate was the best seen since 1999 when one excludes the post-pandemic rebound of 2021.

The critical decisions broadcasters make in the next year will shape the industry's future. An essential conversation on the subject will be had in a webinar featuring the founder and CEO of Futuri, and the SVP/Chief Revenue Officer of Sinclair Inc. that has shifted to mid-February and will now include Sinclair's CMO.

13 ways that sustainability shows up in our industry

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A Radio World reader has seen an increase in incidents recently

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In discussing radio's digital future, the EBU points to its Connected Car Playbook as a blueprint the industry can follow

The post WorldDAB Summit ’24: If We Don’t Collaborate, Nobody Will Succeed appeared first on Radio World.

Industry veteran says, “Call me primordial digital ooze”

The post SoundStack Names Thomas to Strategic Role appeared first on Radio World.

Madison and Wall media advertising expert Brian Wieser has great things to share about the remainder of 2024. "[Y]et again the industry produced a dramatic outperformance versus our (and, frankly, anyone else’s reasonable) expectations," he concludes. But, the end of the rainbow that was the past 12 months will be followed by gloomy skies for ad dollars, Wieser shares.

A News/Talk radio station with a rare set of "W" call letters west of the Mississippi River and its FM sibling offering Country music to a portion of Oklahoma are being sold.  The buyer is a local partnership between Darrel Dye and Bill Coleman.

Two out of three marketers expect business to improve next year while a third expect marketing budgets to increase, and 44% expect budgets to be maintained.  That's a key finding being shared by WARC in its just-released The Voice of the Marketer 2025 report.