Industry News

An AI-powered platform for local and national ad buyers and sellers has appointed a new Vice President of National Sales. It's an individual who most recently served as Head of Media Sales at Verisk Marketing Solutions and previously held senior executive roles at MRI Simmons.

The group of radio stations that formerly comprised the flagship cluster of the former Alpha Media, today a key part of Jeff Warshaw-helmed Connoisseur Media, has selected a new Market Manager, starting October 16.

ROXi is bringing VJs to the mix. But, they are far from the likes of Martha Quinn, Nina Blackwood, Alan Hunter and Mark Goodman. Instead, they may be more in line with "Tilly Norwood."

The application can produce and insert AI generated breaks and voicetracks within the DAD automation system

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Jamie Aplin says the impact of AI has been even greater than expected

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As far as Brendan Carr is concerned, the October Open Meeting of the FCC is on, signaling his confidence that the shutdown of the U.S. government will be resolved within the next three weeks.  That may be good news to the roughly 1,000 FCC staff members who received temporary furlough notices last week.

Comcast's FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter's premium Connected TV supply. The pact also creates greater scale for buyers to transact more efficiently with Roku inventory, with a direct path to the FreeWheel Advertiser Suite.

Any suggestions beyond duct tape or a suction cup?

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So, are you so over that pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps fresh data from a "Viewer Experience Lab" initiative is of importance to both the agency who create the spot, and the media company in control of what's shown.

Roku is known as a key TV streaming platform. That said, in 2023 it has set its sights on the television set marketplace in an environment where built-in free ad supported streaming television (FAST) channels are quickly capturing consumers and advertisers. Now, a new line of Roku-branded TVs are available for purchase.