Broadcast TV owners agreeing to simulcast a slate of pro sports leagues' games is more commonplace than ever. Now, a NCAA league that pioneered the inclusion of historically Black colleges and universities into Division 1 sports will see a dozen games available nationally on ESPN+ appear on Gray stations in 20 DMAs.
The global TV advertising market is projected to surpass $260 billion by 2030. The global radio advertising market is growing to $22.5 billion in 2025. The problem isn’t that these channels are fading, says guest columnist Ian Baer. "It’s that marketers have stopped understanding how audiences actually use them."
Since November 2022 he has served as Managing Editor of KTVT-11 in Dallas-Fort Worth, rising from the role of Content Manager he'd earned in July 2021. Come January, he'll be relocating to Central Florida to serve as Managing Editor of Cox Media Group's ABC affiliate.
A sports-exclusive private marketplace offering the tech behind PlayFly's Home Team ADvantage offering has launched a "Stadium" platform, a product FanServ says can allow an advertiser to plan and execute campaigns across local sports supply.
The reopening of the federal government means the FCC can finally pick up where it was forced to pause on September 30, and that could potentially create a flood of new applications as the Commission works to reduce any backlog of regulatory review. As such, guidance on filings was offered by the Commission.
A bipartisan coalition of seven former FCC chairs and commissioners, including five Republicans, and senior staff has filed a formal petition calling on the Carr Commission to rescind its news distortion policy. Their reason? It is an weaponized and outdated rule.