A just-released report from WARC offers a comprehensive portrait of the global advertising trade. But what specifics does it share when it comes to the U.S.? For one, domestic political ad spend is forecast to reach $15.8 billion in 2024 — of which $3.6 billion will be spent across social platforms.
What if there was a way to increase year-over-year revenue in Home Improvement and Financial Services advertising at your broadcast station? Michael Doyle and Carolyn Gilbert have some ideas that are ripe for the taking, and they will be sharing them at the Radio Masters Sales Summit.
A freshly signed agreement that sees Greg Guy of Tideline Partners serve as the seller's broker shows that Vince Bodiford is true to his word when it comes to the continued acquisitions of low-power television stations by Bridge News LLC.
Three stations operated by Gray Television, an Allen Media Group property in Indiana and a Heartland Media-owned station serving an Upstate New York market will soon be losing The CW affiliation in a matter of weeks.
A defamation suit filed against a Spanish-language News/Talk station by the Mayor of the city of Coral Gables, Fla., has been dismissed. However, the legal challenge against Actualidad Media Group could still live on.
A Class A FM covering rural Central Florida city Ridge Manor is about to get a change in programming. This will see the conclusion of Christian Talk and Teaching programming and the arrival, pending FCC approval, of programming from the entity behind "Michigan's Positive Hits."
Adam Jacobson
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