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Community Broadcaster: Are You Listening, FCC?
The author is membership program director of the National Federation of Community Broadcasters. NFCB commentaries are featured regularly at www.radioworld.com.
Could you imagine holding a presidential election and leaving out rural America from the polls?
What about steering a boat through a storm, but telling the most resilient of the crew to take refuge in the ship’s hold?
In either of these scenarios, none of us would dream of leaving out important voices in decision making, or not accepting helping hands in a moment of need. Yet radio is seeing just such a pivotal event.
When the nation’s leader in the media space convenes stakeholders on Nov. 21, it is incumbent that community, religious and noncommercial educational media be included.
[Read: Community Broadcaster: Facebook Needs Community Radio]
Later this month, the Federal Communications Commission’s Media Bureau will host a “Current and Future Trends in the Broadcast Radio and Television Industries” summit. It could be one of the most interesting gatherings for broadcasters in some time. Streaming, internet disruption, podcasting and regulations are among the big conversations in radio as a whole. Each presents a unique challenge that radio together can respond to, and discuss our collective needs with the country’s media policy leader.
However, the FCC must ensure community media is at the table.
According to the announcement, the objective of the event is “to hear from industry experts and participants about the current and future trends, challenges, and opportunities facing the broadcast radio and television industries.” The FCC promises a pair of panels representing large and small broadcasters, as well as many media analysts.
Names of panelists are apparently yet to be released (as of press time). Invitees have not been announced yet either. However, involving the diversity of full- and low-power community radio stations, noncommercial broadcasters, public, education and government (PEG) television and others in the community media ecosystem must be a priority.
Community broadcasters nationwide are an important part of the media world, albeit not as attention grabbing to some media watchers. However, their service to cities and towns like yours is valuable and historically noteworthy. Consider radio stations like WORT, KGNU and many others welcoming community voices onto the airwaves. KUVO in Denver and WNCU in Raleigh have been legacy jazz stations serving their respective communities, while also trying to pioneer sounds for new audiences for noncommercial media. And then there is the vibrant low-power FM scene, with many locally engaged and intelligent stations with a reach far beyond their 100 watts by virtue of the relationships they’re building in their communities.
Where else in terrestrial media does the hybrid of community-sourced and curated content flourish so well, or at all? Who else has figured out that puzzle-like community media? It is not all perfect, of course, but big players could listen to these stations a bit more. The upcoming symposium seems like a perfect setting to do it.
I do not make the argument that these voices should be added to the exclusion of the many large and medium-sized broadcasters the FCC has traditionally tapped for such meetings. Anyone who’s been there knows the FCC offices are large. There is plenty of room for everyone. I merely suggest community media should be considered an important part of the conversation, too.
2019 has been a powerful year for media. And community media will be part of a lively 2020. Are you listening, FCC friends?
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Adventures in 1970s AM: Curses! Locked Out!
One of my first jobs at the mighty WOHO(AM) was that of nighttime disc jockey, doin’ the bits and playin’ the hits! The year was 1973 and our little Class B was the number two station in Toledo, Ohio, according to the now-defunct-but-then-quite-vital C. E. Hooper ratings.
We’re number two! We’re number two!While nationally many stations were still using turntables and playing scratchy 45s, WOHO had moved to an all-cart system for our 40 current hits and 500 golden oldies. This allowed our chief engineer to invent an ingenious automation system.
Each of our five cart machines in the control room was fitted with its own GraLab timer. These were large analog clock-like devices normally used in the film development process but which were perfect for us. Since the exact length of each song was noted on the cart label, we would place a cart into a machine and set its timer to that song length. When the cart started, so did the timer. As the hand on the clock swept around the dial it would give the DJ a visual cue as to when the tune was going to end. But each timer was then further custom-fitted with a magic green button that if pressed, would automatically trigger the next cart machine in sequence when the first timer clicked to zero. For example, when the song in Cart Machine One was through, it could start the song in Cart Machine Two.
[Read: Adventures in 1970s AM: Diary of a Mad Talk Show Host]
It was an unseasonably cold one October night and I was alone at WOHO, stuck on the air from 7 p.m. to midnight. Due to bad planning on my part, by 9 p.m. I was hungry. The Freeway Drive-In was a diner we jocks frequented, certainly not for the high quality of its offerings but rather for its convenient location just a mile from our studio. While I was waiting for a song to end I got out our phonebook, looked up the Freeway and called in my order: a double hamburger with everything, fries and a vanilla shake. I told the waitress who answered the phone that I’d be there in 10 minutes, and that I’d be in a hurry. And here is where the automation system comes into the picture.
I grabbed the two longest oldies we had, “MacArthur Park” by Richard Harris and “American Pie” by Don McLean, and put on my coat. I then set our timers to play two scheduled commercials, a “WOHO golden” jingle and then both of these songs, which I figured would give me 15 minutes to get into my car, drive over to the Freeway, pick up my grub and return.
Ken and the dreaded though life-saving automation systemLet me pause here to say that I was well aware of several infractions of station policy I was about to commit. I was leaving the station and transmitter unattended, vacating my post in the studio, not telling anyone where I was going, and probably several others. I knew also that there was a chance I would not make it back in time. However, youth and stupidity go hand in hand and as I was 22 at the time I proceeded.
I started the first cart and ran out of the front door to the station into the parking lot which by now had a light dusting of snow. Because I was in a blind rush, I did not notice that the big glass door had swung shut behind me and locked. I got into my 1969 red VW Bug and drove at a “high rate of speed.” In short order I pulled up at the Freeway, left my engine running and ran in to get the food. I now had seven minutes to get back to WOHO and start the next song. As I drove, my car radio was set to 1470 to make sure there was still something on the air.
Whew! Home safe with two minutes to spare! I locked my car in the parking lot, grabbed my now-greasy bag of health food off the seat next to me and ran up to the front door which, as you may recall, was now locked. Of course I was not in possession of a key. My heart rate shot up about 30 beats.
Improvising, I made a mad dash around to the back door, which was required to be locked at all times. Fortunately in yet another violation of station policy, it was not. However, the cold weather had caused it to become stuck closed. I roughly unjammed it and ran inside just as Don McLean was fading out. Were I unable to get there in time I knew that the station limiter would kick in and bring up dead air which would quickly produce an ungodly loud hum.
I ran to my seat in front of the board, slammed on the mic and in a breathless voice said “That was ‘American Pie,’ here on the mighty 1470!” As I was intoning this brilliant ad lib I reached blindly for a cart, any cart, and substituted it for one of the carts that had already played. The one I selected turned out to be a public service announcement for hat safety or some goofy thing like that. That bought me 30 seconds to get another song ready.
And as the show rolled on, I continued to “entertain” the masses for another few hours with no one the wiser.
Ken Deutsch is a writer who lives in sunny Sarasota, Fla., and has a book of these tales available, “Up and Down the Dial.”
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Hyundai Kona Offers Big Capability and a Simple Interface
We wrote about Hyundai’s infotainment systems in November 2016. My recent test of the North American Utility Vehicle of the Year for 2019, Hyundai’s Kona, included its top-of-the-line infotainment system.
Pictures of the center stack of the dashboard show a simple interface used to access all the features. The user experience interface is simple by design.
Cason Grover is senior group manager, vehicle technology planning for Hyundai Motors America. He is responsible for the developments in multimedia infotainment audio, connected car (BlueLink) and active safety technical features.
When I asked him about the simplicity of the interface, he said, “Ultimately, we are all about ease of use; we don’t want to change things for the sake of change. We want to keep ease of use high, frustration low and keep as much familiarity as we can while continuing to adopt the latest features.”
That interface includes voice activation and control, touchscreens, buttons and knobs.
“Almost every vehicle on the road has some redundancy in terms of controls, by which I mean you have volume on the steering wheel, modes on the steering wheel and buttons or knobs or touch sliders for volume,” said Grover. “We’ve got a nice labeled radio button that will cycle through the bands and mixed presets.”
INSIDE AUDIO
Hyundai was the first manufacturer to incorporate Android Auto connectivity, in the 2015 Sonata, and in 2016 it added Apple Car Play connections. HD Radio reception capability is standard on more than half of Hyundai’s models including those with navigation. Besides the multicast capability, Hyundai is using HD Radio as a data pipeline for traffic information.
Unlike some manufacturers that have deprecated or deleted AM radio reception in audio systems in hybrid or full electric vehicles, Hyundai offers AM radio reception as a standard feature. “We don’t have plans to change that in the near future,” Grover said.
In-car internet (Wi-Fi) is still being studied, but with no announcement on the horizon. As for native, preloaded apps like Spotify, Grover says streaming is best handled by the driver or passenger connecting their Android or Apple device, or streaming through Bluetooth connections.
One issue that’s important — to the National Highway Traffic Safety Administration and to car manufacturers — is that of driver distraction. Grover says Hyundai develops its interfaces based upon NHTSA guidelines and that the introduction of Android Auto and Apple CarPlay gave users access to phone functions “with voice and screen capability that has been developed within the NHTSA guidelines. We consider that a critical element in reducing driver distraction.”
In a 2019 J.D. Power Initial Quality Study, Hyundai ranked first as a brand with the fewest audio, communication, entertainment and navigation problems. J.D. Power defines a problem as a design defect or malfunction.
Radio seems to be an important part of Hyundai’s entertainment offerings. Their vehicles provide a simple-to-use platform for driver and passengers to listen to the radio and other devices.
As always, whether drivers keep the radio button pushed will depend too on what’s being transmitted (compelling content) and how it’s being transmitted (signal quality and reliability).
The 2020 Hyundai KONA carries an MSRP of between approximately $20,000 and $28,000 depending on model.
Paul Kaminski is the host of msrpk.com’s “Radio-Road-Test” program. He has been a Radio World contributor since 1997. Twitter: msrpk_com Facebook: PKaminski2468.
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Best of Show Up Close Sofia 568 FM HD Radio SiteStreamer+
“Best of Show Up Close” is a series about participants in Radio World’s annual Best of Show at NAB Awards program.
Inovonics received a Best of Show Award for its Sofia 568 FM/HD Radio SiteStreamer+, a web-based remote signal monitor. We asked Gary Luhrman, sales and marketing manager for Inovonics, about the Sofia 568 and more.
Radio World: The Sofia 568 FM/HD Radio SiteStreamer+ was featured at spring NAB and took home a “Best of Show” Award there. You said the 568 is the first in a series; so to begin with, what are SiteStreamers?
Gary Luhrman: SiteStreamers are web-enabled receivers for remote signal monitoring. They are installed at a broadcast transmitter site, or any remote location with an internet connection. Streamed audio is accessible from any web-enabled device.
The new Sofia 568 is a SiteStreamer+ — meaning that has everything our SiteStreamers have but with much more processing power for more streaming options along with outputs — such as analog L/R, AES3 digital and AoIP streaming audio outputs. There’s a unique web-based user interface for visualizing in real time the HD Radio album artwork, station logos and similar visuals. Multiple stations can be sequentially monitored using the programmable StationRotation feature.
[Read: Best of Show Up Close: Broadcast Partners Smart Processing]
RW: You describe 568 as having several firsts. What are they and what else sets the product apart from other offerings in its class?
Luhrman: The Sofia 568 is the first FM/HD Radio receiver in the market to support AES67 AoIP, allowing broadcasters using Axia or Wheatstone equipment to incorporate the Sofia 568 into their AoIP network.
It collects histograms of signal parameters and displays HD Radio album artwork, station logos and similar visuals via the web interface. Multiple stations can be sequentially monitored using the programmable StationRotation feature.
The Sofia 568 includes a built-in band scanner, a real-time clock and full SNMP functionality. It also delivers important RF and audio signal measurements and dispatches email or text-message alarms for out-of-limits conditions and other reception errors.
Here are some of the unique features of the Sofia 568:
- Remotely monitor full-time off-air FM and HD Radio signals;
- Displays HD Radio graphics and related text data on web interface;
- Adjustable off-air output levels for L/R analog, AES3 digital and Dante/AES67 AoIP;
- Internet-listening stream for up to 10 listeners at once;
- Monitor multiple transmissions sequentially with StationRotation;
- Alarms and notifications sent via email or SMS messaging;
- Enhanced alarm logging with no limit to the number of alarms that can be logged;
- Easy set-up and operation; full SNMP support.
RW: What does it cost? Is it available now?
Luhrman: List price is $2,400. And, yes, it is available. We are shipping from stock for a quick turnaround of orders.
RW: More generally, what do you see as the most important trends or changes happening in how broadcasters use remote signal monitors?
Luhrman: The ability to use a smart phone to remotely monitor stations is a great help to radio engineers who are always on the move and strapped for time. It allows them to avoid needless trips to transmitter sites and have a better understanding of problems when they occur. IP connectivity and support for SNMP are becoming obligatory for products.
The streaming capabilities for remote listening along with alarms and notifications allow engineers to know when there is a problem and to listen remotely in real-time to analyze and confirm a problem.
Surprisingly, the Sofia 568 is also being used as a sales tool to help sell advertising on HD Radio channels. The unique web interface on the Sofia 568 allows station sales reps to visually demonstrate the value of combining the advertising message with visual images that appear on listener´s radios.
RW: You recently noted an anniversary for your InoMINI line. Tell us about that.
Luhrman: Inovonics is celebrating the 10th anniversary of the INOmini. After 10 years the INOmini family of products has grown to 20 distinct models and continues to grow year after year with unique problem solving solutions for radio broadcasters.
It started at NAB 2009 with our INOmini 703 RDS Encoder. The success of the 703 confirmed a market for the small INOmini concept and new products were added each year to the family.
The economically-sized INOmini occupies just 1/3-rack space allowing broadcasters to optimize their rack space with unique INOmini solutions for audio processing, RDS encoding, and monitoring for AM/FM/RDS/HD Radio/ DAB+. Three units can be racked together in the optional 1 RU shelf to provide a customized solution specific to the broadcasters´ needs.
RW: What else should we know?
Luhrman: Inovonics continues to innovate with new products each year — six new products in 2019. All of our products are designed, manufactured, and assembled at our factory in Felton, Calif. Be on the lookout for more in 2020.
The Future Best of Show Awards program honors and helps promote outstanding new products exhibited at industry conventions like the spring NAB Show. Exhibitors pay a fee to enter; not all entries win. Watch for more coverage of participating products soon. To learn about all of the nominees and winners, read the 2019 Best of Show Program Guide.
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User Report: Burk ARC Plus Touch Flexes Its Muscles
Radio World User Reports are stories by users who share their reasons for choosing a particular product.
CHARLOTTE, N.C. — Here at the Bible Broadcasting Network we have 46 stations using the Burk ARC Plus Touch for our remote control and monitoring. We ungraded from the VRC2500; therefore we are using the Plus-X GSC adapter as our physical interface for the wiring for metering, status and control. This eliminates a total rewire at our existing stations. This system was a positive upgrade because of its versatility and flexibility.
The value of any product is more important than just the cost. All technology has a price tag, and sometimes price will exceed value. With advances in the technical features and flexibility of the ARC Plus Touch and the Plus-X line of I/O adapters, the price is fair because of the value.
The direct internet connectivity of the product has been a great feature since any notifications can be sent over the internet. As you would expect, you can program each channel however your application needs to be set. In today’s world of smartphones and other portable devices with internet access, it is great to get an alarm notification without having to have a telephone ring during in a business meeting. However, we did add the optional voice interface.
It is good to have calls from the Touch as a dual notification system. A great feature when adding the voice interface is the vocabulary of words the unit has available. These words are audio files of a person speaking, not a crude text-to-speech interface. In addition to the built-in library, you can create your own custom library and incorporate both libraries. Also, if the internet is down and the phone lines are working you will still get notified of any problems at the station.
There is an option for using SNMP interface with your transmitter or other equipment. We have added this option at two of our stations because of the other equipment. However, when we did, we also added more data information from the transmitter than we would normally have because of the number of channels we could use with hard wiring options.
When I began at BBN, we were still using Gentner VRC2000 products. The Burk VRC2500 was a tremendous step up in technology. The one feature that the VRC2500 had that I miss in the Touch is the ability to program it off-line. With the Touch you need to make an internet, or local network, connection to the unit and use the Autoload Plus software while connected. You can then save the unit configuration onto your computer without making the changes in the Touch itself; of course the changes can be saved to the unit also.
In addition, we often change who will get the notifications because of the regular person taking vacation. This means connecting, editing and then saving. However, once that is done the new configuration can be saved with a different file name and uploaded when necessary.
Burk is very responsive to suggestions in the addition of features. There have been several that I have suggested that have been incorporated.
For information, contact Matt Leland at Burk Technology in Massachusetts at 1-978-486-0086 or visit www.burk.com.
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Seeing Sounds — How to Create a World-Class Audio Brand in Five Steps
The author is CEO of Benztown.
Andreas SannemannEvery great audio brand tells a story, and makes listening to a radio station an experience far beyond just accessing a format. In this age of countless choices in entertainment and audio jukeboxes in the form of digital and on-demand music services, radio imaging is more critical than ever to creating an experience and world that listeners want to spend as much time with as possible.
Audio branding and imaging reinforce a station’s story with detail, nuance and frequency, identifying and differentiating the brand from its competitors in a strategic and engaging way. Imaging is the character or vibe of a radio station that everything else is built upon, the nucleus of the brand that communicates brand personality with the audience more often than when the mic’s open.
That said, audio branding, radio imaging and sound design are highly abstract, artistic and subjective areas. So how do we evaluate such a complex, intangible medium? What is the difference between a good audio brand and a great audio brand? Would it help if we could see sound?
VISUALIZATION
“Seeing Sound” is a blueprint for Benztown’s creative team. It is a five-step process developed over the years to deconstruct, understand and create world-class audio brands and to transform good audio brands into great audio brands.
This process is characterized by the visualization of sounds, and allows imaging directors to visualize their brand and define it for their program directors, general managers, and production team.
It is not a one-size-fits-all recipe for sound design. Every station has a unique market, format, positioning against web competition and other differentiating factors that need to be evaluated individually and as a whole. But it all starts here and helps drive the tremendous success we have building great audio brands that listeners love with our station clients and partners.
Step #1: Know who you are, what you do and for whom you are doing it.
Define the core values of your program and brand characteristics by developing an on-air positioning statement. Are you optimistic or informative? Is your goal to be an opinion leader or a friendly neighbor? Great audio brands are useful to the listener, as well as being entertaining and fun. Audio branding has your station’s values at heart, and those values drive every audio expression of the brand.
Once you know who you are as a brand, develop a core listener profile by identifying who is currently listening and whom you wish to reach. That is where reliable research comes into play and informs the process and your brand strategy.
You also need to know the competition and market dynamics. Be as specific and detailed as possible in your descriptions to draw a clear visual picture of your brand and the listener landscape. The clearer you are, the better your brand will be. This step is essential to creating an audio brand that hits the mark and resonates with listeners.
Step #2: Translate these values into sounds.
Use sounds to effectively tell your brand’s story, creating a visual image in the listener’s mind. This is where the art of sound design comes in. It is key to not only understand the music, but the demo and lifestyle of listeners; to speak to them directly through jingles, custom imaging and promos that tell the story through effective and original use of sound; and build upon that story, week after week.
Step #3: Compile all these values into a world-class audio brand identity and an outstanding sound logo.
Deconstruct and define how your sound will be produced in relation to genre, instrumentation, mood, rhythm and tempo (it never hurts to do research to guide your decisions). These choices should be reflected in all station-related audio, including jingles and voiceover artists.
Step #4: Identify your station’s touch points with listeners through audio branding. Every interaction is an opportunity to make an emotional connection with your listeners and create affinity for your brand.
Hitz Malaysia has 20 interactions with the listener in an average hour on air — 20 distinct opportunities to connect and reinforce the brand.For example, our client Hitz Malaysia has 20 interactions with the listener in an average hour on air (see graphic). Those 20 interactions are 20 distinct opportunities to connect, cut through the noise, get the message delivered successfully and reinforce the brand.
Don’t forget to consider all the non-linear touch points your audio branding has with your audience, including online, on demand, and at events.
Step #5: Create a world-class audio brand!
Strategize your audio branding and imaging by defining its boundaries and style. Create a vision that fits all the core values you have identified through research.Strategize your audio branding and imaging by defining its boundaries and style, and creating a vision that fits all the core values you have identified through research. The more thought you put into it, the more successful you will be in creating a great audio brand that listeners love, remember and choose to spend time with.
Benztown is a radio imaging, production library, programming, jingles and voiceover services company. See benztown.com.
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Hot Docs Podcast Festival Features Nonfiction Storytellers
TORONTO, Ontario — Some of the world’s best podcast creators and thousands of their avid fans will be in Toronto Nov. 6–11 for the 4th annual Hot Docs Podcast Festival.
The recurring event, which is being held at the Hot Docs Ted Rogers Cinema (named for the late Canadian media mogul Ted Rogers; son of Edward Rogers, who invented the “batteryless” AC-powered AM radio), demonstrates how popular the podcast has become in its short lifetime.
“This year’s festival features live events in which the world’s best podcasts perform live episodes for Toronto’s passionate community of podcast-lovers and a three-day industry conference (the Creators Forum) in which accomplished podcast professionals from across Canada and around the world come together for industry panels and networking events,” said Will Di Novi, the Hot Docs Podcast Festival’s lead programmer.
“Podcasting is, simply put, the hottest medium in nonfiction storytelling right now, with rapidly growing audiences, thrilling new creative developments under way, and huge potential from a business development standpoint.”
The Hot Docs Podcast Festival is structured to meet the needs of podcast creators (“the industry”) and the fans who adore this new medium (“the public”).
“On the industry side, we are offering exciting opportunities to hear the insights of some of the most important experts and decision makers in the international podcast industry — and to do so in an intimate setting where there are real opportunities to meaningfully engage with them and their expertise,” said Di Novi.
“At this year’s Creators Forum, we’re thrilled to be featuring panels, fireside chats and interactive workshops with brilliant folks like Mia Lobel, executive producer at Pushkin Industries (Malcolm Gladwell’s podcast studio); Sarah van Mosel, chief revenue officer at Stitcher; Leslie Merklinger, senior director of audio innovation at CBC; Mimi O’Donnell, executive producer of scripted content at Gimlet Media; David Stern, director of product development at Slate; Kenzi Wilbur, head of original programming at Luminary; and Steve Pratt, co-founder of Pacific Content.”
The public will participate in the Hot Docs Podcast festival by sitting in on a range of live podcast productions.
“We are offering the opportunity to see and hear some of the world’s most exciting audio storytellers live and in the flesh, such as Jon Ronson, Wesley Morris and Jenna Wortham (from the New York Times’ Still Processing), former Daily Show correspondent Mo Rocca (presenting his Mobituaries podcast) and Canadian broadcasting legends like Ian Hanomansingh (Uncover), Jesse Brown (Canadaland) and Anna Maria Tremonti (presenting the exclusive world premiere of her new podcast More with Anna Maria Tremonti),” Di Novi told RWI.
The festival expects about 7,000 members of the public to attend this year’s event, plus hundreds of podcast creators and related personnel from around the world. It occurs at a time when podcasting has come into its own; fed by the public’s appetite for long-form nonfiction audio programs such as “Serial,” The New York Times’ “Caliphate” and Canada’s “Missing and Murdered.”
[Read: MXL Releases Podcasting Bundle]
Such podcasts “do for the audio space what the bingeable masterpieces at studios like HBO, Netflix and Showtime have been doing for prestige television,” said Di Novi.
The paradox is while “we’re seeing all this huge growth at the high-end, macro-level, emerging and mid-career podcasters — especially those who work as freelancers or for independent outfits — are still struggling to make a living in the industry and struggling to monetize their independently produced passion projects.”
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