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The future of local advertising, shifts in ad spending patterns, key business categories investing in local television, and the prospects of mergers and acquisitions in the broadcast industry in 2025 were shared this morning by BIA Advisory Services CEO Tom Buono ahead of an in-person appearance at the TVB Executive Summit.

The Chris Devine-founded GeoBroadcast Solutions has been given the FCC's unanimous nod to fully move ahead with the implementation of its "ZoneCasting" technology by expanding the opportunity to use FM boosters for program origination.

The inaugural EBF Inspire Award for Diversity, Equity, and Inclusion, presented by the Emma Bowen Foundation (EBF), has been handed to the broadcast television company led by Michael J. Hayes that played host to the venue where the honor was bestowed: Hearst Tower.

It calls itself "a foundational partner for omnichannel advertising." Now, it is set to grow in a significant way, as it has agreed to purchase a publicly traded independent software platform focused on the creation, delivery, measurement, and optimization of advertising.

Come December 1, 49 years of service at Hearst Television will come to an end for Larry Vancini. This will see a new individual take on the corporate role of Director of Broadcast Information Technology, and it is an individual who since 2002 has served in various engineering and IT roles at the company's two TV stations in Greensboro, N.C.

Most Americans know of New York's State Capital and its namesake city in Georgia. Yet, there is also an Albany in Kentucky, and in this municipality an FM radio station is being sold by Pamela J. Allred and her Albany Broadcasting Company.

The 28th World Television Day recognizes multiplatform TV as a cornerstone of democracy. According to its organizers, "It informs the public with reliable, trusted sources and promotes media diversity by showcasing a wide array of perspectives—a vital function in an era defined by rising misinformation and 'fake news'."

Gray Television announced following Wednesday's Closing Bell on Wall Street that it has completed a series of transactions that collectively reduced the company’s principal amount of debt outstanding by $278 million since October 1 — bringing its total principal debt reduction to $519 million since the start of 2024.

With a short break in 2017, she has been on the FCC since 2012

The post Rosenworcel Will Leave the FCC in January appeared first on Radio World.

Her term is formally up in the middle of 2025. But, she's exiting with the change in administration from Joe Biden and Kamala Harris to President-elect Donald Trump and J.D. Vance.

The non-profit trade organization "dedicated to and advancing the growth of addressable TV advertising" on Thursday released new research findings in partnership with Advertiser Perceptions that the group says captures the growth, usage, and adoption of this medium.

Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.

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PN announcing new MB docket, "Amendment of Parts 1, 73, 74 and 76 of the Commission's Rules to Update Rules Applicable to Broadcast Stations."

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Lessons learned from the 2023 LPFM Filing Window, the Electron Benders case and some general cleaning up are the topics of this omnibus NPRM, currently in draft.

An NPRM to be considered in December would tweak rules and update legacy language

The post FCC Plans Some Housekeeping in Its Broadcast Rules appeared first on Radio World.

 Comcast Corp. has agreed to move ahead with a spin-off of its cable television assets, creating a new publicly traded company in the process. As such, networks such as MSNBC and CNBC will no longer be directly linked to NBC Owned Stations across the U.S.