Car dealerships, grocery stores, and big retailers were once the underpinnings of local advertising. But that's changed, leaving media companies and ad agencies scrambling to find new clients.
What has changed and what business will be fueling the growth through 2029 was the focus on a webinar conducted Friday by Borrell Associates
Watching the National League MLB team that plays its home games a stone's throw away from NAB Headquarters in the Nation's Capital is getting a little easier, thanks to the FOX Television Stations property serving the sprawling Washington DMA — and Gray Media properties in surrounding DMAs.
FOX Television Stations' WTXF-29 in Philadelphia — is celebrating 30 years of waking up the region. On Wednesday, that saw a black tie gala attract a wide variety of local personalities, brought to viewers in a 60-minute special broadcast.
It's the view of public relations veteran turned public speaking coach Rosemary Ravinal that predictability is the fastest way to lose an audience. Surprise, on the other hand, is the spark that keeps people leaning in for more, she shares in this post-April Fool's Day column.
The annual Alliance for Women in Media breakfast held during the NAB Show in Las Vegas won't be sugar-coating its morning offerings when it comes to the main topic of discussion — although there may be a tasty pastry to go along with the coffee.
Macnica has shared that at the NAB Show in Las Vegas, which starts April 19, the company will showcase new capabilities for its MEP100 SmartNIC, introducing support for both 100GbE and 25GbE media flows on a single card, along with expanded support for GPU-based processing, Windows-based applications and real-time metadata.
A new deal with Nielsen has been reached, and the multi-year measurement and data agreement resolves a short-term matter that saw the mysterious absence of such TelevisaUnivision stations as WAMR-FM in Miami from the most recent Nielsen Audio ratings report for Miami-Fort Lauderdale.
One is the Chairman of NBCUniversal Local. The other is the Executive Vice President of leading media brokerage Kalil & Co. Both are now members of the National Association of Broadcasting Leadership Foundation's Board of Directors.
Travel to North Central Florida, and you'll find the University of Florida's main campus in Gainesville and the nearby city of Ocala. Here, Saga Communications operates under the "North Central Florida Media" brand, overseeing a pair of audio brands. As of today, those stations and the "352today" website have a new leader.
The nation's biggest audio content creator and distributor has a new CEO for the unit that includes its more than 860 local broadcast radio stations; its radio networks businesses (including Premiere Networks and TTWN); and the Enterprise Business Development Group. She rises from President of Markets Group & Sales Operations.
Brand recall increases when television is part of the media mix, compared to standalone channel efforts. In fact, a new Comcast Advertising report notes, recall rises 8.7 times when TV is paired with search, 1.8 times with social media, and 1.6 times with podcasts.
U.S.-based employers announced 60,620 job cuts in March, up 25% from 48,307 cuts announced in February. It is down 78% from the 275,240 cuts announced during the same month last year, according to a report released Thursday from Challenger, Gray & Christmas.
He's largely known for his ownership of radio stations in Central New York. Now, Craig Fox has agreed to acquire a low-power TV station serving Syracuse, FCC documents filed by David Oxenford of Wilkinson Barker Knauer show.
The New York Festivals Television and Film Awards has unveiled the 2026 TV & Film Awards Shortlist. "Exceptional content from globally recognized storytellers and filmmakers across six continents was thoughtfully evaluated by the New York Festivals TV & Film Awards Grand Jury," it says.
The Broadcasters Foundation of America (BFOA)has received the highest scores from two independent organizations that track commitment to accountability and impact for 501(c)(3) charities.
The five audio brands serving the Wasatch Front owned and operated by Cumulus Media have a new President/GM, and it is the ex-Market President for the iHeartMedia stations serving Salt Lake City.
Beasley Media Group is welcoming a new Vice President of Human Resources, and it is an individual who previously served as a Senior Human Resources Executive at Procter & Gamble. Bill Sontag “brings extensive experience and a proven track record in human resources leadership to his new role,” Beasley said in an announcement distributed Wednesday. […]
Audacy CEO Kelli Turner, in an internal memo, notes that "to better capture opportunities, scale success, and sharpen our competitive edge," the privately held company with majority ownership held by Soros Fund Management is establishing a regionalized sales organization. The Market Manager post is being erased.
Two of the nation's largest owners of broadcast radio stations will be a bit tardy with their annual 10-K filings with the Securities and Exchange Commission, as each have filed for extensions — for very different reasons.
It's complicated. Yet, MediaCo President/CEO Albert Rodriguez insists the parent of Estrella Media and iconic N.Y. radio stations WBLS and WQHT "HOT 97" is in "growth mode" and will continue to be — even with a bit of a debt cloud growing greyer over the company largely backed by Standard General and Blackrock.
