The audio content creation and distribution company with majority ownership held by Soros Fund Management has launched the Wisconsin Sports Radio Network, a first-ever offering for a state that's just a little passionate about its Green Bay Packers, University of Wisconsin Badgers and the Milwaukee Brewers.
A Connecticut state court has ordered Connoisseur Media CEO Jeff Warshaw to abide by a limited discovery ruling that compels him to supply attorneys for Soros Fund Management with details regarding past dealings with ABRY Partners. The court blocked broader subpoenas into Warshaw's business history.
A Nevada federal district court has issued a stipulation and order to stay litigation pending a settlement between the licensee of two Las Vegas-targeted Spanish-language radio stations and the tower industry giant that threatened to dismantle the stations' towers after a lease disagreement turned bitter.
Remote News Service has signed fresh agreements with six new affiliate groups, bringing its outsourced reports to stations across California, Wisconsin, Pennsylvania, New York, and Virginia.
"The higher the engagement, the greater brand recall and purchase intent." That's the conclusion of a study conducted by Brightline and MediaScience that examined more than 60 interactive campaigns and 700 participants. "This illustrates what we already know: engagement equals results," Brlightline said.
The publicly traded audio content creator and distributor that's the parent of Westwood One has filed a sweeping federal antitrust lawsuit against The Nielsen Company. Mary Berner-led Cumulus accuses the ratings Goliath of “coercive conduct, strong-arm negotiation tactics, and restrictive terms” that suffocate measurement competitors.
NPR has a new Chief Marketing Officer, and her resume includes a role as VP of Brand and Product Marketing at Girl Scouts of the USA and a senior marketing position at PepsiCo.