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Industry News

Library of Congress to Archive “Poe Theatre on the Air”

Radio World
4 years 8 months ago

Poe fans, unite: The Library of Congress has informed The National Edgar Allan Poe Theatre that it will begin archiving all “Poe Theatre on the Air” podcast episodes both onsite at the library and through its website.

For nearly 18 months, “Poe Theatre on the Air” has been producing original radio drama adaptations of the works of Edgar Allan Poe on Baltimore National Public Radio affiliate WYPR(FM), as well as on NPR.org and other streaming platforms.

[Read: Listen to These on a Midnight Dreary]

The announcement by the Library of Congress was welcome news to Alex Zavistovich, founder and artistic director of The National Edgar Allan Poe Theatre and a former editor of Radio World. “We’re very happy the Library of Congress has recognized the significance of what ‘Poe Theatre on the Air’ is doing,” he said. “The theatre sees itself as a preservationist organization, so to have the library preserve our own work speaks highly of the value of ‘Poe Theatre on the Air’ for future scholars, researchers and the general public.”

An official letter by the manager of the Library of Congress’ Podcast Preservation Project informed the Poe podcast team that it considered the podcast to be an important part of the cultural and historical record. “With your permission, the library would like to acquire the podcast, add it to library collections, preserve it, and provide public access to it, including online,” the letter said.

Audio files of the “Poe Theatre on the Air” episodes will be available to users of the Library of Congress’ collection through its proprietary audio file player. Offsite users can access “Poe Theatre on the Air” episodes through the library’s website. The programs will be discoverable to users searching the library’s online catalog, which would include a link to The National Edgar Allan Poe website as well.

Each episode of “Poe Theatre on the Air” guides listeners through a mental hospital, where every cell houses Poe protagonists waiting to thrill audiences with dramatic accounts of familiar stories, including “The Tell-Tale Heart,” “The Black Cat,” “The Cask of Amontillado” and the well-known “The Raven,” with musical underscore and sound effects to add suspense to the retellings. “The Raven,” one of Poe’s most well-loved tales, is a 1845 poem that tells of the anguish of a distraught lover who is plagued by a raven foretelling that his anguish will be distinguished “nevermore.”

It has been exciting to watch the group as they have honed their production skills and created some terrific podcast episodes, said LaFontaine E. Oliver, WYPR president and general manager. “We look forward to seeing the continued growth of this old time radio production in a modern day podcast offering.”

 

The post Library of Congress to Archive “Poe Theatre on the Air” appeared first on Radio World.

Susan Ashworth

FCC Officially Moves into New Headquarters

Radio World
4 years 8 months ago
Photo: SmithGroup

Update your address books, the FCC has a new home. The commission has announced that it has officially moved its headquarters from 445 12th St. SW to its new location: 45 L Street NE in Washington.

The new space is likely to remain empty for the time being, as most FCC staffers are continuing to work from home because of the COVID-19 pandemic.

The address change also does not impact the FCC’s current prohibition on delivery of hand-carried documents to FCC headquarters, again because of COVID-19. Nor does it change other ongoing COVID-19 restrictions or instructions regarding access to FCC facilities. Filers are encouraged to keep using the FCC’s electronic comment filing system.

With its new address, the FCC is now closer to Congress, the headquarters of NCTA–The Internet & Television Association and NPR. The move is expected to save more than $100 million over the lifetime of the lease compared to its previous location, according to reports.

The FCC announced that it was planning on moving its headquarters in 2015 when the lease at 445 12th St. SW expired.

 

The post FCC Officially Moves into New Headquarters appeared first on Radio World.

Michael Balderston

Zoom as a Radio Research and Promo Tool

Radio World
4 years 8 months ago
Getty Image/ Leo Patrizi

Life goes by in a f-l-a-s-h. One minute, I’m changing diapers … the next, my daughter is getting married! The June wedding, planned pre-pandemic, was moved to September with some hope for safer conditions. Of course, now we truly understand that we can’t predict when the virus will be vanquished.

We have our own new life partner and it is spelled Z-o-o-m.

Okay, maybe you prefer Go To Meeting, Google Meetings, or Skype; but whichever brand platform you prefer, video conferencing/webcasting has had a massive impact on our lives and is here to stay as part of our daily landscape.

As if sitting at my dining room table for hours every day for Zoom calls weren’t enough to convince me, I am now completely certain of Zoom’s ubiquity; many more people watched my daughter’s wedding online than were able to attend in person. And they loved it, really feeling the spirit and joy of it all.

Suddenly it occurred to me that even if there weren’t a pandemic going on, it still makes sense to have a Zoom feed available for those who can’t attend personal events. Then I started thinking about other Zoom uses for a station to boost relationships, engagement and ratings.

Focus Zoom

How do listeners feel about your station? Traditional focus groups are expensive, time-consuming and not always conclusive because it’s impossible to do enough sessions to detect trends.

What if you started doing them in a format people are now accustomed to using, like Zoom? You could solicit volunteers with a simple message: “We’d like to hear your thoughts about our ‘Joe in the Morning Show.’ The first 20 people who Zoom with us tonight at 7 p.m. get free pizza from Jerry’s. To sign up, just text your email address to 004445.”

While it may be a challenge to host focus groups on your own, it can be done well. Like anything else, it takes practice.

Come up with 10 questions you want answered. Ask the same questions of each group. Encourage everyone to participate.

Record five sessions. Compare the answers. If each unconnected group says the same thing, you’re onto something to explore further.

Happy Hour Zoom

Want to build relationships face-to-face with your listeners? How about a Zoom happy hour once a week?

Be prepared to join with topics, music videos to share on screen, maybe movie clips — fun things to kick around. Most importantly, let your listeners talk and get to know you as a real person; they’ll feel like they’re getting to know others on the call as well.

Remember that you can mute your group and set it up so that you call on people when they want to speak. Word will spread fast, and I wouldn’t be surprised if you had to start limiting attendance.

Zoom Zoom Zoom

Got a special live or pre-recorded performance to share? A special one-time-only premiere on Zoom will be remembered.

Run a contest for a “backstage pass” to hang on Zoom with a band in your format, or to meet a newsmaker or celebrity.

A word to the wise: Be sure to invest in a Zoom paid account. It’s not that pricy to increase time and attendance limits.

Haters will say that driving people to Zoom instead of listening to radio won’t do a thing to increase ratings. I am not at all suggesting you’ll be driving tens of thousands to Zoom. You won’t be that lucky.

The purpose is to create memories and loyalty that will spread gradually and consistently over time. Creating personal connections both during and after COVID is something stations of all sizes can accomplish.

Virtual relationships aren’t exactly like those that happen in person, but “being there” from a distance will still create many smiles — just like a wedding!

Reach the author at marklapidus1@gmail.com. Read more great promotion and management articles from Mark Lapidus.

 

The post Zoom as a Radio Research and Promo Tool appeared first on Radio World.

Mark Lapidus

PreSonus Launches PD-70 Broadcast Microphone

Radio World
4 years 8 months ago

PreSonus has launched its new PD-70 Dynamic Broadcast Microphone, intended for podcasters, radio broadcasters, YouTubers and live streaming.

As a dynamic end-address mic with a cardioid polar pattern, the PD-70 offers a 20 Hz to 20 kHz (±3 dB) frequency range. Onboard features include an integrated windscreen to reduce plosives, and an integrated hard mount.

[Check Out More Products at Radio World’s Products Section]

Designed with an aim to reduce mechanical noise and breathiness, the mic is claimed to offer solid off-axis rejection, allowing mic owners to use it as a part of portable recording setups.

The mic is available now at a U.S. street price of $129.95.

Info: www.presonus.com

 

The post PreSonus Launches PD-70 Broadcast Microphone appeared first on Radio World.

ProSoundNetwork Editorial Staff

Community Broadcaster: Taking Chances

Radio World
4 years 8 months ago

The author is membership program director of the National Federation of Community Broadcasters. NFCB commentaries are featured regularly at www.radioworld.com.

Radio World has recently hopped in at the right time by leading some important conversations related to radio. In covering the strains that stations face in diversifying their workforces as well as tensions in noncommercial media over dozens of diversity scandals, fresh discussions with readers like you are starting.

Hiring and leadership development among early-career and diverse voices we want to bring in to our stations is one of the more perplexing matters. One reader said it best: we tried, but had a hard time finding the right person with the right skills. This leg of the journey stymies many well-meaning managers. How do we overcome the obstacle?

[Read: Community Broadcaster: Inclusive Service Is the Future]

It is important to approach recruitment with an eye to what you want to see. If you are looking to expand your pool of candidates, you may need to expand your methods for finding them. While personal references, traditional networks and ads in the usual places can be helpful, keep in mind that the people you’re looking for may not have access to the contacts you have, or know yet about the networks you do. A new college graduate, a person of color fresh to the industry or someone whose skills could strengthen your station may simply not have access to the colleague networks we do.

Here’s one idea: have you thought about circulating job postings to groups like the University Station Alliance or College Broadcasters Inc., or reached out to a local university or community radio station? Many university licensees and student-run college radio stations have a steady stream of students who get radio training in many facets of the organization. Those campuses hand out diplomas to seniors each year, and those seniors go into an uncertain workforce. Having talked to many students at CBI’s conferences, I can tell you a lot of them would love to have a career in radio. They just do not realize it is a possibility, so they look elsewhere.

Finding early career and diverse talent for your station may also require you to think deeply about your organization’s needs and screening. Each applicant should get the same questions about the role and be asked to perform tasks required for the position. You might want to be open to skills that translate well to jobs you’re hiring for. In addition, for entry- and mid-level positions, you may be open to more on-the-job training.

Similarly, leadership development is as much about who the candidate is, as it is about the manager identifying an employee’s strengths and helping them cultivate leadership abilities with appropriate mentorship. Those not traditionally associated with radio may not understand the nuances we do, and it takes an astute manager to see how a candidate or new employee’s talents translate to our work. That may not be simple, but it is rewarding.

Of course, some of the big-picture issues may be out of our hands. Owners and our own bosses need to give attention to recruitment and retention organization-wide, as well as helping staff as a whole to be culturally competent in our ever-changing workplace, where five generations now meet. We as well-intentioned managers play a role in being advocates and sounding boards to the higher ups on diversity as well.

Evolving our stations to meet the needs of our communities is exciting work. Those of you thinking about diversity and the cultural shifts we are seeing deserve praise. Just as someone long before took a chance on us, we are in a position to change someone’s life by creating opportunities.

The post Community Broadcaster: Taking Chances appeared first on Radio World.

Ernesto Aguilar

The Advantages of Software-Defined Infrastructure

Radio World
4 years 8 months ago

The author of this commentary is CEO and co-founder of On-Hertz.

As Radio World has reported, the pandemic has caused many radio organizations to pause cap-ex spending and to rethink their facility planning and workflows.

On-Hertz thinks that the industry, in general, is going to need to move more actively towards more agile workflows and operations to survive in the new media landscape.

Concretely, that means accelerating the transition to a fully digital, software-based, live production ecosystem.

We must stay humble: No one could have anticipated a global crisis like the one we are facing. The impact on our industry is severe and, unfortunately, there is no magic bullet.

At the same time, COVID-19 has put in full light some of the challenges that broadcasters have already been facing for some time:

  • How to compete with the new on-demand and over-the-internet players?
  • How to do it while maintaining the levels of quality and reliability that the audience has come to trust?
  • How to stay relevant to our audience and embrace the new ways people consume content?
  • How to address the changes in our organizations and production teams when budgets are going down but the demand for content explodes?
  • How to shape our operations to stay (become?) profitable while we know that the speed of change is only going to increase from here?

Once again, COVID-19 has highlighted a key element: legacy dedicated hardware infrastructures are just not flexible enough. Worse: They play(ed) against us when trying to ensure business continuity!

The Adaptable Survive

It is not surprising that codec suppliers have seen a large increase in demand for their equipment: Suddenly, distributed operations are the norm rather than the exception.

It is not surprising either that we have all seen and heard many shows trying to carry on using publicly available applications like Skype, Zoom and the likes — often at the expense of quality, unfortunately.

On the other hand, shipping codecs to everyone at the start of the pandemic and trying to replicate the hardware-based infrastructure of the studio have proved to be logistically impossible, not to mention eye-wateringly expensive.

So, are there alternatives?

Evolution is not “survival of the fittest,” it’s “survival of the most adaptable.” At On-Hertz, we believe that involves a shift from legacy hardware-based infrastructures to modern virtualized ones.

We don’t want to “simply” swap out hardware for software, though; we believe the shift towards software-defined infrastructures will bring us three significant advantages: modularity, interoperability and better user interfaces. Combined, these characteristics open the way to better workflows.

This evolution needs to come with a few mandatory pre-requisites like maintaining or even improving the level of reliability, quality and functionality that our industry demands.

We must also capitalize on the tremendous amount of expertise and knowledge that we have collectively built over the last decades. Virtualization isn’t about turning everyone into IT geniuses but offering more opportunities to capture our audience’s imagination.

Modularity will then help us deal with the changing world: It doesn’t matter anymore if you have an X-channel mixers or Z number of codecs. With software, you can simply select the number of channels you need at any moment. If you need more or fewer channels the week after, you can scale accordingly. Likewise, find out what works and what doesn’t much faster than ever before.

Hitting two birds with one stone, modularity also comes with a cost advantage. You don’t need to scale your infrastructure for peak demand anymore. You can scale for the content you want to produce and make sure your cost structure follows your revenue.

The UX is paramount

Interoperability remains one of the major pain points of technical teams today. Who hasn’t heard a story or two full of dongles and converters?

There is no good reason for it. Outdated, insecure, proprietary algorithms and protocols should be things of the past. Instead, offering open (web) APIs allows for easier interconnection between solutions, less customer lock-down for a manufacturer and a lot less unnecessary support for your teams.

In other words, we can rely on technology that is already used at a massive scale by many other resilient industries to provide much greater convenience.

Finally, users, and therefore user interfaces, are of paramount importance. If teams are being reduced, if the speed of change increases, if the complexity of operations increases, shouldn’t we make sure that we focus on getting the best out of the tools we use to produce the best content?

Can we hide complexity in some cases? Can we automate operations that only have low added-value, that are tedious and potentially error-prone? Are we bound to physical interfaces for every input on the system or only by some of them? How do we embrace distributed operations?

Our philosophy is that engineers engineer, developers develop and producers produce, and that’s how it should be. So let’s make sure our user interfaces reflect that reality.

The pandemic has caused many radio organizations to pause cap-ex spending and to rethink their facility planning and workflows. These emergency measures might well be their safety board for the future too, thanks to the opportunities opened by software-defined infrastructures!

Comment on this or any story. Email radioworld@futurenet.com with “Letter to the Editor” in the subject line.

For more on this topic, see the new Radio World ebook “Virtualizing the Air Chain”.

The post The Advantages of Software-Defined Infrastructure appeared first on Radio World.

Benjamin Lardinoit

Bloomberg Radio to Work With Key Networks

Radio World
4 years 8 months ago

Financial news service Bloomberg Radio announced it has entered into an exclusive agreement with Key Networks to manage all of Bloomberg’s network advertising sales, affiliate sales and marketing for the radio company’s global 24-hour business radio network.

Key Networks is a syndication company focused on radio programming, syndication and marketing that will work on growing Bloomberg’s radio business and work to create new opportunities to benefit listeners, advertisers and stations, a release said.

[Read: How Bloomberg Radio Put Remote Mixing Into Action]

As a provider of radio business news in the United States, Bloomberg Radio’s “Daybreak” shows cover the morning hours of each part of the world from Bloomberg’s studios in New York, San Francisco, London and Hong Kong. Bloomberg Radio also delivers in-depth coverage of the financial markets throughout the day coupled with interviews with newsmakers, analysts and company executives. Bloomberg says its shows and short form reports are heard on more than 300 top radio stations across the United States. It can also be heard on SiriusXM satellite radio, via the Bloomberg Radio+ mobile app and through live streaming.

“Bloomberg is undeniably the gold standard in business news, and we are thrilled to deliver access to Bloomberg’s unmatched global business news resources to radio stations across the U.S,” said Rob Koblasz, CEO of Key Networks.

 

The post Bloomberg Radio to Work With Key Networks appeared first on Radio World.

Susan Ashworth

WorldDAB’s First Virtual General Assembly Approaches

Radio World
4 years 8 months ago

The author is communications manager for WorldDAB.

This year’s WorldDAB General Assembly will be fully virtual, making it easier than ever before for industry stakeholders to attend the event on Nov. 3. The live-streamed event, which will be held in a condensed format over one day — as opposed to the usual two — will address all the latest and upcoming developments related to DAB+, both from Europe and beyond.

Last week saw the launch of Germany’s second national DAB+ multiplex, marking the beginning of a new era. Joe Pawlas, CEO of Antenne Deutschland — the company that is operating the multiplex —will highlight how this launch will positively impact Germany’s radio landscape and give new impetus to the advertising market.

[Read: WorldDAB Highlights Its Advances]

In 2021, France will be holding a double celebration — 100 years of radio on the one hand, and the launch of national DAB+ on the other. Nicolas Curien and François-Xavier Bergot from the French regulator CSA will explain why DAB+ is at the heart of France’s radio strategy and provide more detail on France’s long-term plans for DAB+, with a particular focus on listeners in cars.

The Swiss radio industry has agreed to switchover from FM to DAB+ during 2022–2023. Iso Rechsteiner from Switzerland’s Digital Migration Working Group will present an overview of the DSO process; Bernard Maissen, Director of OFCOM, will outline the ways in which the Swiss confederation is supporting the radio industry in the FM switch-off; and Jessica Allemann from the Swiss Broadcasting Corp. will highlight the latest usage figures from the Swiss market.

Norway was the first country to switch off national FM in 2017 — but how does the radio listening landscape look today? Ole Jørgen Torvmark, who oversaw the DSO process, will catch up with NRK’s Radio Manager Cathinka Rondan and Director of P4 Group Kenneth Andresen to find out how healthy the radio industry is looking three years down the line.

The U.K. was one of the pioneering DAB markets. Today, almost 60% of all listening is digital, which has prompted the government to launch a review of digital radio and audio. Digital Radio UK’s Yvette Dore will provide an overview of the U.K. radio market and Ian O’Neill from the U.K. government will share an update on the progress of the review.

The WorldDAB General Assembly will also highlight the latest updates from other parts of Europe including Spain and the Czech Republic, as well as status updates from Australia, the Arab states and parts of Africa.

A session dedicated to digital radio in the car will feature an update on the EECC directive from WorldDAB Pres. Patrick Hannon, as well as discussions around metadata, service following and the future of audio in the car.

The last session of the day will be dedicated to the distribution of DAB+, looking at DAB’s place within a multichannel distribution strategy, the energy consumption of DAB compared to other transmissions forms, as well as small-scale, regional and national DAB.

Don’t miss the only industry event dedicated to DAB digital radio — register now and confirm your place at this year’s virtual general assembly.

 

The post WorldDAB’s First Virtual General Assembly Approaches appeared first on Radio World.

Aris Erdogdu

TZ Audio Stellar X2 Microphone Shines

Radio World
4 years 8 months ago

This is the first time I’ve reviewed a piece of equipment that I knew I loved — and had heard countless times before it showed up on my doorstep to review.

It’s likely you have heard it as well. When New York City went into lockdown and voice actors couldn’t go to studios to do their job, the scramble was on for them to get set up at home. A decent number of them already had home studios, but the vast majority had only ever needed a cheap USB mic to record auditions in a pinch.

The game changed overnight though, as post facilities and their clients suddenly needed actors to provide “broadcast quality from home.”

For many facing an uncertain financial future, the idea of dropping thousands on gear was scary. My message via webinars and consults with voice actors has been that you can pull off a truly impressive sound without breaking the bank.

There was such a run on affordable large diaphragm condenser mics across the industry that each time I prepared a presentation, I needed to vet sources to make sure actors could actually buy the mics I was suggesting.

“Delicious”

It was in one of these moments that I stumbled upon a YouTube video comparing the TZ Audio Stellar X2 to a Neumann U87AI.

I found that hard to believe until I listened. It seemed a hidden gem that cost a mere $199.99. I reached out to TZ Audio via their website to make sure they had inventory and were still open for business.

In the weeks that followed, I would spend time working with dozens of actors to get them connected so that we could all continue to work together. Once their mic was connected, we’d either go live over the Source-Connect platform or they’d send me files to make sure they were sounding solid.

[Related: Read other recent microphone product coverage from Radio World.]

Time after time I was floored by how good the Stellar X2 sounded.

Affordable cardioid condenser mics are not a new thing. I recall an actor boasting about a $300 mic in the mid-1990s, calling it an “overseas knock-off.” I was pretty dismissive at the time, but there have been some remarkable improvements over the years.

What I hadn’t seen or heard, however, is a mic that holds its own against the big boys while breaking the $200 price barrier.

The mic comes neatly boxed with all of the testing documentation. Inside the box is a solid carrying case that holds the mic, its shockmount, wind screen (not a pop filter) and pouch.

When I got my hands on the Stellar X2, it was smaller than I imagined it would be, given its big sound. It was like someone had used a shrink ray on a classic large mic and case.

But when you lift the mic, you know you’re holding quality. It is solid. TZ Audio’s documentation describes the care taken to build the mic, and you can feel it.

The shock mount squeezes open, and in the mic goes, safe and secure.

I connected it to my home rig as I was preparing for a session with a well-known actor coming to my home studio for a national TV spot. I’d been using a shotgun mic on him and decided to compare it to the Stellar X2 while I was getting things set up. It sounded really close to a ubiquitous studio mic that costs five times as much.

Later that night, I ran a webinar to a group of about 90 voice actors, and they all wanted to know what mic I was using. One actor said it “sounds delicious.”

A criticism from voice actors and engineers about mics in the $200–$300 price range is that they often have a notorious “harsh” bump in the upper mid range. Personally, I think that depends largely on the actor’s voice. Truth be told, when I mix voice actors into spots, I’m always bumping up the upper mids and highs to cut through anyway, so I don’t see it as an issue.

However, the Stellar X2 doesn’t add any exaggerated brightness.

Sure, you can see what they’re claiming in the graph they send, but I’ve never been one to trust that stuff. I rely on my ears, and my ears are happy with this mic.

It also doesn’t have an over-the-top proximity effect, which can be a blessing or a curse, depending on the actor. Some actors working at home with some of the similarly priced competitors are struggling with extra mouth noise, no doubt related to that upper-mid boost. During my webinars, I had been using a different mic that had me cringing at my own mouth noise. Once I switched over to the X2, I noticed quickly that it was gone.

Cardioid Only

Next, I wanted to do some musical testing with what I had on hand at my home studio.

First up was putting it in front of my Hirade Model 5 classical guitar. I recorded it flat into my Pro Tools rig — and it was, in fact, delicious. It didn’t improve my playing, but it made the guitar come alive. It picked up everything from my fingers to the strings, as well as all of the resonance of the instrument. I couldn’t resist putting some concert hall reverb on it, and with no processing at all, I was getting a clean, crisp sound.

The next test was to see how it handled a guitar amp. I fired up my Gibson SG with an old distortion pedal and turned it up to a responsible level because my rock and roll days are long behind me, and I live with my family who doesn’t need to hear that kind of noise.

It’s worth noting that the Stellar X2 doesn’t have a pad or a roll-off built in, but it took a solid blast effortlessly, capturing what I was hearing in the room perfectly. I should also note that it is a cardioid pattern so there is no polar pattern switching on this mic. Keep that in mind if it is something you need.

For a mic priced under $200 (by a penny!), the Stellar X2 is a must-have. It competes effortlessly with mics costing five or even 10 times the price. It continues to be my strong recommendation for voice actors, and is a worthwhile addition to any mic locker. Whether you’re a voice actor, podcaster or a musician, this mic is well worth a listen.

Frank Verderosa is a 30-year veteran of the New York audio industry, fighting the good fight for film studios, ad agencies and production companies, but secretly loves mixing music most of all. These days, he plies his trade at Digital Arts and also is a podcast engineer.

PRODUCT SUMMARY

TZ Audio Products Stellar X2 Microphone

Plusses

+ Large condenser capsule

+ Price

+ Performance

+ Deceptively small

+ Ships with case, shockmount, windscreen

Minus

– Only cardioid pattern

For information, contact TZ Audio Products in California at 1-424-337-0534 or visit https://techzoneaudioproducts.com.

 

The post TZ Audio Stellar X2 Microphone Shines appeared first on Radio World.

Frank Verderosa

Digital AM — Revitalization or Annihilation?

Radio World
4 years 8 months ago

The author is chairman of Digital Radio Mondiale. Her commentaries appear regularly in Radio World.

After 11 months the FCC is to decide if, at the behest of the National Association of Broadcasters, it should allow AM radio stations to go all-digital with the in-band on-channel (IBOC) HD Radio. The hybrid (analog-digital HD) option never delivered, and interference was often seen as the main issue. To address this and other concerns a new all-digital HD Radio mode in medium-wave was developed and is not the subject of the impending FCC decision.

The U.S. is probably the largest AM market in the world, with about 4,570 licensed stations. More than half, 2,800, rebroadcast their content on FM translators licensed by FCC, but the content is the same in AM and FM. As to the AM stations with a hybrid analog-HD transmission, their number was probably to start with around 250 but many gave up the experiment.

[Read: NAB, DRM Spar Over AM Digital for U.S.]

Positive signals have come from the FCC ahead of the vote on Oct. 27. Al Shuldiner, now with the FCC but associated with IBOC in the past, noted “strong support” for the transition to voluntary all-digital AM. This might be so but the reality is that switching off the analog signal would make millions of analog radios redundant while only half of the cars on the road (about 60 million) have a digital receiver, even after 10 years of promotion.

Going all-digital in AM is not for the faint of heart, though there are countries which have done it successfully like India, China and Russia. And others, like Pakistan, are planning to do it.

It is notable that they all chose the all-band, open Digital Radio Mondiale standard. This has been tested under all conditions and on all continents. The same cannot be said about pure-digital HD Radio in medium-wave, only tested on one and a half American stations (one claimed success and another one gave up and reverted to analog). HD Radio, as a proprietary system, raises the issue of license fees and many large radio groups might be reluctant to take upon themselves such a financial burden in the middle of a pandemic crisis. (Xperi has offered AM stations a license for all-digital HD Radio in perpetuity without fees, though some see this more of a sweetener than a long-term and comprehensive commitment). And then there is the question of the receivers. It is the “chicken and egg” question we know so well. What comes first: the decision of the FCC, the regulator, and then the digital receiver, or the other way round?

Digital Radio Mondiale has faced this struggle and is noting success just now with 2.5 million car radio receivers on the Indian roads and receiver solutions for DRM and multistandard receivers powered by multistandard chipsets used both in the U.S., India and elsewhere. Recent developments have proven that DRM delivers excellent audio without interference, thanks to the adoption of the latest MPEG audio technology, xHE-AAC, superior to the old proprietary HDC codec used by HD Radio, lots of multimedia features and  emergency warning (as demonstrated in India and currently on air in Indonesia).

DRM is an excellent platform for making internet content available right at the radio set and even in remote or underserved areas. DRM can be an important tool for distance learning, an increasing advantage in these times. So, having waited so long to recommend a way for digitizing and saving AM in the U.S., why not perform some comparisons and choose the best?

One answer comes from NAB Associate General Counsel Larry Walke, “Before pulling the trigger on such a fundamental change to one’s operation, AM broadcasters need every confidence that HD Radio technology will remain the exclusive technical solution for all-digital transmission.”

According to Walke, moves to test or otherwise consider DRM as an alternative technology would undercut such confidence, discourage greater adoption of HD Radio and jeopardize the viability of all-digital AM. Regulatory certainty is a strong argument but it seems to work only one way, as Xperi is not averse at tentatively prospecting other markets, no matter what.

Therefore, we urge the FCC and Congress to take a robust and unbiased look at what is available globally rather than twist and turn to support a system because it is there but remains largely unknown and tested by the average American listener. A voluntary switch to a restricted digital AM would be the worst solution; neither eliminating AM and writing it off for good, nor revitalising it properly. The situation in 2020 is that multistandard receiver chipsets are available from big (and American) companies. FCC would prove its wisdom by allowing broadcasters to choose between a closed-source service with potential financial obligations and an international open standard adopted around the world for full digital and simulcast AM (supporting analog AM where required).

 

The post Digital AM — Revitalization or Annihilation? appeared first on Radio World.

Ruxandra Obreja

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