In an email distributed to all iHeartMedia staff, CEO Bob Pittman and COO/CFO Rich Bressler shared their thoughts and expectations about the new year coming up and how the company they lead — "the leader in audio – by a mile" — will highly likely be "an important growth year for us."
KLAS-8 will serve as host for “Coast-to-Coast Countdown to 2025,” billed as an exclusive live New Year’s Eve special airing from 11pm Eastern on December 31 through 3:30am Eastern on January 1, allowing viewers in each time zone in the continental U.S. to enjoy a live countdown to 2025.
Nielsen is moving forward with bringing "expanded capabilities" to the company's Outcomes measurement platform. Notably, the launch includes a new collaboration with attention measurement firm Realeyes, which in the past was viewed by some as a potential competitor.
Local connected TV ad tech operation Madhive has widened its existing relationship with data technology giant Experian. It's a deal that is designed to give local media markets broader access to Experian marketing audiences.
The competition will be available on The Roku Channel’s recently launched Roku Sports Channel. In addition, Roku has launched X Games TV FAST channel and will curate a dedicated X Games Zone, a destination for fans to browse, discover, and stream everything X Games, including programming highlights, clips, interviews, and archival content.
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