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Branson Takes Over at MMTC as Coley Retires
The Multicultural Media, Telecom and Internet Council has announced that Robert Branson is the new president and CEO of the group as of June 1, as Maurita Coley officially retires.
Branson is a former Federal Communications Commission staff advisor along with a media and telecom industry lawyer who spent time at Verizon, Association of Local Television Stations, National Association of Broadcasters and Post/Newsweek Stations. He is also former president of the Federal Communications Bar Association.
MMTC Board Chair and Treasurer Ronald Johnson said, “Given President Branson’s many years of service in government and in the private sector public and private entities, he is the perfect person to lead MMTC. We extend our deepest appreciation and many thanks to Maurita Coley who has, since 2012, served us admirably, with unparalleled integrity and transparency.”
The post Branson Takes Over at MMTC as Coley Retires appeared first on Radio World.
Radio Show to Look at “Reinvention”
“Reinvention” will be on the agenda for the closing session of the fall Radio Show.
Rishad Tobaccowala will keynote the session on Thursday, Oct. 14.
[Related: “The Fall Radio Show Will Be at the Westgate”]
“The session will focus on the continued transformation happening across the media ecosystem, changing consumer behavior, and what it means for radio,” according to organizers at the National Association of Broadcasters and the Radio Advertising Bureau.
His talk is titled “The Great Reinvention: What Does That Look Like in 2022 and Beyond?”
Tobaccowala is a senior advisor to Publicis Groupe, where he was chief growth officer, overseeing business development for clients. He wrote the book “Restoring the Soul of Business: Staying Human in the Age of Data.” Show organizers said he is considered a pioneer in digital marketing.
The post Radio Show to Look at “Reinvention” appeared first on Radio World.
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Survey Surprises With Superb Statistics for Subscription Services
When Jacobs Media rolled out Tech Survey 2021, part of what it revealed was which aspects of media usage had been affected by COVID-19, and how. Their research suggests that hometown station listening is up, and that streaming video, internet use, social media and music streaming is also on the rise. All of these trends were well underway before COVID, but the social and economic upheaval of the past 13 months seems to have amped up the rate of change.
Almost half of the respondents reported watching streaming video daily, and weekly usage is now more than three in four. Since TS 2017, according to the survey, the weekly numbers have increased ten percentage points from 66–76%. Most of the users were in the Gen Z and Millennial groups, who are tied with 93%.
[Read: Amidst Social and Economic Upheaval, Radio Continues to Flourish]
Half of those surveyed said they listened to streaming audio daily. Weekly usage is also on an uptick, and, no surprise, the numbers skew up towards the younger demographic. As with streaming video, streaming audio has also seen a ten percentage point uptick since TS 2017, increasing from 58–68%.
The research turned up another bright spot for broadcasters. It says those who listened to streaming audio regularly, tuned inmost to the hometown stream, with 68%, far ahead of Pandora, with 27%; other radio station streams, with 26% and YouTube, holding 25%.
Several years ago, many broadcasters and groups invested heavily in more robust streaming technology. At the time, it was a bit of a gamble, as on-air listeners still outnumbered online listeners. Now, that gamble seems to have paid off.
In the surprise category are the numbers on paid audio and video streaming services. Seventy percent of video users are paying for two or more services, while just 27% pay for two or more audio services. These numbers are startling because some industry analysts predicted a sharp decline in subscription services due to a floundering economy and job loss.
All of that being said, over 60% of those polled say subscription costs for audio and video services are a concern.
The post Survey Surprises With Superb Statistics for Subscription Services appeared first on Radio World.
Twenty Companies Commit to Black Media Budget Bump
McDonald’s was the most recent company to say it’s committing to a Black-owned media budget increase.
Now, “an inaugural group of 20 clients” has pledged to spend at least 2% of their total annual media budgets in such entities as Urban One — without naming the companies poised to benefit from the verbal promise.
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Local Now Expands OTT Programming Through OTTera Deal
LOS ANGELES — Byron Allen’s Allen Media Group has taken the next step to fuel the fast grow of its free streaming platform Local Now by signing an agreement with Los Angeles-based OTT white label service OTTera Inc.
The new partnership allows Local Now viewers to view 12 additional free streaming channels, adding to the existing array of content.
New channels to be added to the platform’s OTT offerings include the rapidly growing Canela TV, created for U.S. Hispanics as a connected TV/OTT offering; Motorvision TV;
podcast video focused POD TV; outer space-focused news and entertainment offering Space Channel (not to be confused with Canadian cable TV channel Space); Party Tyme Karaoke; cocktail-focused DrinkTV; The Love Destination; Cooking Panda; martial arts and combat sports-focused Channel Fight; Treehouse Gaming Network; and family-friendly comedy offering Novocomedy.
— RBR+TVBR West Coast Bureau