Industry News

The fitness industry is positioned for "significant expansion" in 2026, with health clubs projected to grow 8%.  What does this mean for audio advertising? "This surge creates a compelling opportunity," declares MCCG Invest, a part of The Media Audit.

He received his Ph.D. in economics from the University of Virginia in 2009 and before joining the University of North Carolina at Chapel Hill, he was an Assistant Professor of Economics at the University of Georgia’s Terry College of Business. Now this Tar Heel is the FCC's Chief Economist.

The Copyright Royalty Judges have confirmed that they've started three proceedings that will eventually determine "reasonable rates and terms" for the use of sound recordings — including how much satellite radio service provider Sirius XM and public broadcasting entities will be asked to fork over between 2028 and 2032.

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of optimizing off outcomes. As Roku sees it, the bigger partnership with iSpot can help brands achieve "more accountable, performance-focused campaign results on the Roku platform."

The Video Advertising Bureau is recommending the choice of either "Households" or "Persons 2+" as new co-standards for video audience guarantees. The recommended move "evolves the legacy buy/sell practice of guarantees on narrower, linear-TV-centric standards such as Adults 25-54," says the VAB.

FM Broadcast Auction 109 is now complete, and as a result the Table of FM Allotments maintained by the FCC needed an edit. That's just transpired, with a Commission Order amending the table to remove vacant FM frequencies auctioned off. 

She's asked to oversee original content development across ION, Bounce, Grit, Laff and ION Mystery. She'll also work directly with Scripps' local TV stations and will lead efforts to "align creative talent with network brand strategies, foster audience engagement and deliver compelling programming for viewers nationwide."

As the ATSC 3.0 Security Authority, or "A3SA," sees it, we live in an era when content providers are under continual threat from piracy. That's what led a pair of electronics manufacturers to develop Home Gateway content viewing options for NEXTGEN TV consumers that wish to watch "free secure broadcast NEXTGEN TV signals" throughout the home.

Sports content delivery for such businesses as hotels, bars and lounges, restaurants, salons, private offices, senior residences and airlines has become big business. That explains why direct broadcast satellite TV provider and broadcast TV industry consolidation foe DirecTV is introducing a streaming TV tool for SMBs.

U.DAB is largest such installation in the U.K.

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