Broadcast News’ Ad-Dollar Blues: A Real Pain, Says WARC
As RBR+TVBR has shared with readers across 2025, ad dollars to content publishers and broadcasters have only come in spurts. A newly released report from WARC examines the conundrum — along with a potentially alarming shift in ad spend from what WARC calls "professionally produced content" to "user-generated and 'creator-journalists'."