A press conference has been scheduled for the afternoon of April 19 at the NAB Show in Las Vegas that will serve as the official unveiling of a new artificial intelligence-driven offering from DigiCAP that is designed to assist ATSC 3.0 — the new broadcast TV standard powering NEXTGEN TV.
Madison & Wall's Brian Wieser on Wednesday painted a picture of the new reality for TV account executives: influencer marketing is perhaps usurping the television industry as a default channel for brand building. Linear media is now secondary.
He most recently served as the Marketing Director for Gray Media’s trio of TV brands serving Cleveland, as well as the Rock Entertainment Sports Network, an Ohio-based regional sports network partly owned by Gray. Now, he's at the helm of WTHI-TV in Terre Haute, Ind.
Gray Media has announced when it will host a conference call to discuss its operating results for the quarter ended March 31. What do analysts anticipate to see from the broadcast television industry's second-largest licensee of UHF and VHF stations?