Industry News

It's described as "a full-stack technology and media company that connects brands with audiences through high-impact, measurable advertising experiences." It now enjoys a partnership with the ad-supported visual entertainment company owned by Byron Allen.

TV streaming platform Roku and dominant audience measurement and consumer analytics firm Nielsen are widening a long-term strategic partnership, and this means Roku data will now be incorporated into Nielsen’s advanced campaign measurement and outcome products.

How did the month of November look when it comes to eyeballs and viewer consumption, according to Nielsen? The measurement period unveiled "a complex television landscape defined by live sports, strategic streaming releases and the Thanksgiving holiday," Nielsen said as it released its latest edition of The Gauge.

It's been one of the hottest rumors that insiders insist is a done deal, yet no one is talking on the record. The subject? FOX has a plan in place to assume control of the CBS Television Network via a shared services agreement. A FCC filing made last week by FOX advocates for the eye-opening scenario.

The holiday shopping season is reaching is conclusion, and for the week ending December 21 one fine chocolate brand stepped up its efforts to attract customers. So did a venerable soft drink brand, which in 2024 took the heat for AI-generated Christmas-themed creative.

The technologies have become more sophisticated and reliable

The post In Streaming, Resiliency and Monitoring Grow in Importance appeared first on Radio World.

Black broadcasters worry minorities will have fewer ownership opportunities

The post Groups Ask FCC to Alter Course on Radio Ownership Reform appeared first on Radio World.

A broadcast TV advertising sales and management veteran who joined Hearst Television in 2023 as Director of National Sales has been promoted to Vice President of National Sales. In this new role, he continues to report to Hearst Television’s VP of Sales, Gerry McGavick, and EVP/Group Head Eric Meyrowitz.

The Conservative Political Action Conference (CPAC) has told the Commission to keep its hands off of the existing television ownership rules, and eschew any change broadcasters and the NAB seek.

A "creator-first music, entertainment, and technology platform" and British media giant Global-owned digital advertising platform DAX have renewed their audio advertising agreement. It extends a partnership forged in 2015.