Global Ad Boom, Led By Online Listening, to Lift Audio
Global ad spend is forecast to rise 11.9% to $1.34 trillion in 2026, according to WARC Media’s Global Ad Spend Forecast Q3 2026. That follows 10.0% growth in both 2024 and 2025. WARC cites corporate AI investment and major events including the Olympics, the FIFA World Cup, and the US mid-term elections as drivers. It names further escalation of global tensions as a downside risk.

