NEW YORK and GHANA — Headquartered in New York with key personnel based in Africa, Atunwa Digital is a digital network that advises media enterprises on monetization strategies. We develop full-scale digital marketing and advertising strategies, helping clients from planning to execution and analytics.
Two years ago, we launched our initiative to help African audio content publishers better leverage digital distribution and advertising opportunities to get the most monetization value from their content. We find that while a lot of African media enterprises have loyal, global audiences listening to their content regularly, they do not possess the in-house technical expertise nor advertising capacity to fully realize its built-in value.
We were seeing a trend where many of these organizations were leaving revenue on the table by receiving only a small percentage back from their streaming or podcasting service provider.
COLLABORATIONWe set out to address this issue by helping creators of African content reach both their local and diaspora audiences through online streaming, with the ability to serve geo-targeted advertising to their listeners, all while taking control of their digital future.
To do this, we needed to find an audio streaming technology provider who could supply not only the tools and infrastructure needed for online delivery, but also the support and expertise that our customers would need as they develop their own digital media autonomy. We wanted to work with a company that we could depend on for support, while collaborating with us to design the optimal streaming workflows for our clients.
A recommendation from one of our partners led us to StreamGuys, and we determined that they would be an ideal fit. In addition to having great tools, technology and support, they were willing to deal with us on a collaborative level. We now use the complete suite of StreamGuys services and solutions, from their robust content delivery network to their analytics tools.
At Atunwa, our advertising offerings span both programmatic and direct sales approaches, as we have established relationships with both multinational and local brands looking to reach the African demographic globally. StreamGuys’ integration with industry-leading ad platforms allows the insertion of dynamic, server-side, targeted advertising into our clients’ live streams and podcasts.
The targeted addressability of the ads is particularly valuable in capitalizing on revenue opportunities from the African diaspora living in the United States, Europe and other markets, as that audience receives spots that are relevant to them.
Another significant challenge faced by African content providers has been unauthorized redistribution of their content. It is crucial that content owners regain control of their streams and have visibility into their daily earnings. Unauthorized usage leads to revenue being taken away from the original content owners.
StreamGuys’ tools including the SGPassKey system enable our clients’ streams to be restricted to authorized distribution partners and are also integrated into StreamGuys’ embeddable SGplayer media player, giving us end-to-end security for both affiliate and consumer delivery.
The SGrecast live stream repurposing system enables our clients to turn live productions into on-demand podcasts, with automatic template-based publishing ensuring they are submitted correctly to aggregators. The fact that StreamGuys’ dynamic advertising capabilities are unified across both live streams and podcasts is advantageous; rather than managing two separate systems, podcasts just become a seamless extension of live operations.
The results of working with StreamGuys have been impressive. As an example, they have enabled us to deliver over tenfold growth in the monetization of radio content online for respected Ghanaian media organization Multimedia Group Limited, as well as significantly growing their digital traffic by taking back control of their content. Across five key MGL stations, monthly total listener hours increased by 152% and monthly cume by 96% in their first month of full operation with StreamGuys, and both metrics more than tripled over the past 18 months.
There has always been significant value in African content providers’ programming. Our goal with Atunwa is to build a digital network whereby we become the most trusted monetization source for African content publishers and the resource for brands/advertisers looking to connect with African audiences globally. StreamGuys’ streaming technology and expertise have allowed our clients’ digital media operations to become more independent, unlocking that value through the power of digital advertising.
For information, contact StreamGuys at 1-707-667-9479 or visit www.streamguys.com.The post User Report: StreamGuys Helps Atunwa Digital Help Broadcasters appeared first on Radio World.
The low-power FM service in the United States has grown to more than 2,100 stations. Advocates say it has matured to the point that those stations should have an opportunity to improve their signals through technical upgrades.
The FCC is considering a Notice of Proposed Rulemaking that would, among other things, allow for more widespread use of directional antennas by LPFM stations. Currently the rules allow LPFMs to use directional antennas under special circumstances, including as part of a second adjacent waiver request or for LPFMs licensed for public safety purposes. The commission is also proposing to allow LPFMs to use boosters.
The approximate service range of a 100 watt LPFM station is about 3.5 miles, according to the FCC.
DIVERSITY & LOCALISMAdvocates say the commission was understandably conservative at the outset of the service almost two decades ago, authorizing small coverage areas with very low powers and height, and imposing strict transmitter requirements. Now, they say, LPFM deserves additional engineering options to improve reception.
Commission Chairman Ajit Pai wrote in a blog post this year: “When the commission launched the service in 2000, it designed LPFM requirements to be simple. The purpose was to make it easier for non-profit organizations with limited engineering expertise and small budgets to readily apply for, construct and operate stations service highly localized areas.”
Pai said the NPRM includes changes to increase flexibility while maintaining interference protection and the core LPFM values of diversity and localism.
The proposed rules would not be “a carte blanche for all LPFMs” to use directional antennas, said Michi Bradley, founder of REC Networks and an LPFM advocate who has pushed for rule changes.
Bradley said the main beneficiaries of the change would be a handful of LPFM stations near the Mexican border. Currently, stations within the Mexican border strip zone, within 125 kilometers, are limited to 50 watts ERP non-directional, Bradley said.
[Read more stories from the Nov. 20 issue of Radio World]“The proposal would add a third category to allow LPFM stations to use DAs to limit power to 50 watts or less along radials that are within 125 km of the border and to allow the full 100 watts in directions away from Mexico,” Bradley said.
Another aspect of the proposed directional antenna changes is to permit, in certain cases, the use of composite directional antennas, as opposed to off-the-shelf models.
“This would give LPFM stations more flexibility to use antennas, such as the Nicom BKG-77, which are not listed in the FCC’s standard pattern list, as well as use multiple skewed antennas in order to maximize coverage while still protecting second adjacents or meeting international agreements.”
The FCC in its NPRM stated that it doesn’t think the use of DAs will be widespread: “We believe that directional antennas, whether off-the-shelf or custom models, will not be used widely in the LPFM service due to their higher cost and limited necessity. Nevertheless, the use of such antennas could, if properly engineered, provide significant flexibility to LPFM licensees subject to international agreements and to those that must relocate in areas with few available transmitter sites.”
The FCC is also contemplating a new definition for LPFM minor changes to include those that involve overlapping 60 dBu contours of the station’s existing and proposed facilities or a move of 5.6 km or less.
In addition, the proposal would allow LPFM stations to retransmit their signals over FM booster stations without a waiver in order to fill in terrain-associated gaps in service. REC believes very few LPFM stations would benefit from having FM boosters but that in some cases it may help fill in certain gaps in challenged coverage areas.
EXPERT ASSISTANCEA Radio World review of comments filed through early November showed many commenters urging the FCC to adopt the technical upgrades.
Steven White, director of Triangle Access Broadcasting, Inc., said the FCC’s original goal of installing simple technical rules made sense under the circumstances.
“What became apparent was that, while the LPFM rules are comparatively simple, expert assistance was still required for many organizations that just don’t happen to have the right balance of people within themselves,” he wrote.
“If technical services are required anyway, then it is only proper to make the fullest use of those services and maximize the use of spectrum achieved with directional antennas.”
Veteran broadcast engineer Dana Puopolo wrote, “I support this proposal because it is well past time the commission stop treating low-power FM stations as second-class citizens. No other class of full-power FM station, translator or booster has the amount of technical restrictions as low-power FM stations do.
“For example, no other FM facility is restricted to such a small operating power, use of directional antennas, certification requirements for transmitters, use of an arbitrary 12 kilometer buffer and other restrictions as low-power FM stations are. The low-power FM service has become a mature service. It should be allowed the same rights (and responsibilities) as any other FM service.”
[NJBA: FCC Must Protect Full-Power Stations]The Inge Davidson Foundation, licensee of WZML(LP) Bryn Mawr, Pa., wrote in support.
“For far too long, low-power FM stations have been at the bottom of the pecking order. No other class of full-power FM station, translator or booster has as many restrictions as low-power FM stations do,” said Linda Davidson, chairwoman of the foundation.
Mike Starling, president and GM of Cambridge Community Radio and WHCP(LP) in Cambridge, Md., expressed support for the “common-sense LPFM technical improvements outlined in MB docket No. 19-193.” Starling is a former director of technical operations at NPR.
VOICING CONCERNSOther commenters, including full-power broadcasters, expressed concern about increased crowding in the FM band.
Representatives of Entercom Communications met with Chairman Pai recently and said that “certain modifications to the LPFM technical rules proposed in the Notice of Proposed Rulemaking … could bring increased congestion to the FM dial leading to interference to full-power stations,” according to a public filing.
The New Jersey Broadcasters Association reminded the commission of the need to “adhere to the obligations of secondary broadcast services” as it proceeds.
“Specifically, the obligation that secondary services not interfere with full-power radio broadcast stations,” the NJBA wrote. “In addition, the need for further expansion and competition from LPFM services is dubious at best — given that the radio broadcasting industry has already been subjected to increased competition from the recently-enacted FM translator rule changes, digital media, satellite radio, podcasts, internet and other media sources.”
The National Association of Broadcasters told the FCC, “NAB is concerned that the proposal to allow LPFM licensees expanded use of directional antennas could cause interference to full-service FM stations. We further object to the commission’s proposal to grant a blanket authorization to LPFM operators to use boosters,” the association wrote.
[Buffer Compromise Would Boost FM Class C4]In addition, NAB supported the commission’s rejection of proposals to allow LPFM stations to increase power above 100 watts, which was suggested in REC Networks’ petition.
REC Networks has asked the FCC to reconsider 250-watt stations (LP-250). Under its proposal, Bradley said, LP-250 would only be available as an upgrade to already licensed LP-100 stations and be considered a minor change. In addition, any LPFM station proposing LP-250, FM translator relief or LPFM-to-LPFM short-spacing would be subject to an interference remediation rule similar to the one recently adopted by the FCC for FM translators.
“REC’s LP-250 proposal has been refined for many years, taking into consideration the input of NAB, EMF [Educational Media Foundation] and other opponents, and is statutorily sound,” Bradley contended.
Numerous LPFM broadcasters, filing comments on the current petition, also brought up a desire for LP-250 to better serve local communities.
[Is There an Afterlife for “Franken” FMs?]Sharon Scott, president of WXOX(LP), a volunteer community radio station on 97.1 MHz in Louisville, Ken., commented on her support for the boost to 250 watts.
“While reviewing LPFM rules, we hope you will consider increasing our maximum allotted power from 100 watts to 250 watts of effective radiated power at 100 feet height above average terrain. This modest increase would greatly improve our ability to deliver the diverse voices of our community to those whom it matters the most,” Scott wrote.
Park Public Radio, which holds the license for KPPS(LP) in St. Louis Park, Minn., wrote, “Proposed rules do not substantially help the needs of incumbent LPFM broadcasters, and further reforms are necessary to address the unfavorable rules that LPFM operators face versus FM translator operators.” KPPS’ Jeff Sibert said he believes the commission should reconsider its tentative rejection of an LP-250 service.
Comment on this or any story. Email radioworld@futurenet.com with “Letter to the Editor” in the subject field.
The post LPFM Stations Seek Technical Upgrades appeared first on Radio World.
Mayah Communications has set a new marketing and development cooperation with Ferncast GmbH, the company announced on Tuesday, Nov. 12.
Detlef Wiese is CEO of Mayah.Mayah, which has crafted ISDN and IP audio codecs, is now moving into cloud and virtual machine applications, something that Ferncast has experience with from their products based on aixtream technology.
“Mayah is bringing its experience and knowledge of the market, while Ferncast develops innovative broadcast solutions with their highly skilled developers team of PhD and Msc with a close relation to the RWTH Aachen University and the Institute of Communication Systems (IKS),” said Dr. Hauke Krüger, CEO of Ferncast.
“The Ferncast team is creative, dynamic and experienced at the same time,” said Detlef Wiese, CEO of Mayah.
Dr. Hauke Krüger is CEO of Ferncast“It is a pleasure to work with them and an exciting big step for the broadcasting industry. I am sure the customers will benefit from this cooperation and the resulting innovative professional audio solutions.”
The post Mayah Communications, Ferncast Announce Strategic Alliance appeared first on Radio World.
The author is membership program director of the National Federation of Community Broadcasters. NFCB commentaries are featured regularly at www.radioworld.com.
For years, radio and digital have been considered rivals. Could there now be the start of a new alliance, particularly for community media?
The growth of smart speaker audiences has been covered exhaustively by many outlets. NPR and Edison Research issued a joint report in the summer. And, throughout noncommercial media, there is a quiet anxiety about the Echo Dots, Google Home Minis and other appliances … well, dotting many an American home. Why?
Attitudes about smart audio among radio professionals vary. Some people see smart speakers as an existential threat to radio. Other people see smart speakers as privacy encroachments they’d never use. But increasing numbers of Americans — well over 70 million units are in U.S. residences now — say smart speakers are essential devices they can’t live without. Such ubiquity indicates smart speakers are here to stay. Community radio only eschews adaptation at the steep cost of relevance.
[Read: Community Broadcaster: All-Podcast Radio]
Through apps like Stitcher, iHeart and TuneIn, most community radio stations are already present on smart speakers, thanks to integrations Apple, Amazon and Google have with such tools. But smart speaker innovation is fast, and the devices do far more than stream radio stations these days.
That’s why Google’s latest announcement could invigorate community media organizations nationwide. Many of these local institutions have fascinating local coverage, but do not have the technical muscle.
Enter Google with an intriguing proposal.
In a Nov. 19 press release, Google unveiled a new initiative using its Google Assistant framework, available through its Google Home family of smart speakers as well as its operating system built into millions of Android smartphones. When you tell your smart speaker or enabled smartphone to play the news, you will get a blend of news stories tailored to your location, user history and preferences. News stories are all just a few minutes long.
The game-changing endeavor has been led by public media veteran Brenda Salinas Baker. Many people know Salinas as a dynamic leader in the noncommercial media system. Her passion for an informed public and educational broadcasting has shone brightly for years. With a variety of commercial and noncommercial content providers baked in at launch, the commitment to providing users with a diversity of media choices shines just as brightly.
Ostensibly, you’ll get more local media served up to you, and far more options as this initiative grows. A Google blog post reads, “Over the past year, we worked with publishers from around the world … to think through the future of audio news. Together, we built a prototype that brings the artificial intelligence of Google News to the voice context of the Assistant.”
Here is where community radio may come in.
Google has opened up the platform for community and other media news producers to join in this endeavor. You can visit the Audio News experience form to submit a feed or feeds for consideration. Note the guidelines for publishers. Your news submissions must adhere to length and other guidelines. For community media organizations already producing local news, these rules should be easy to abide by.
There may be radio loyalists who would blanch at the suggestion that Google curating short-form, location-based audio for users is good news for stations. Yet the tide has been shifting on from-the-box radio listenership for awhile. Ultimately, community radio stations are the content and engagement business. The platform is less relevant to the audiences, and donors, we hope to create relationships with.
A virtually no-cost entry into the devices people already love with a company many trust is an offer that does not come around often. Are community radio stations willing to reshape their fortunes? Those decisions are now in the hands of our most courageous local media leaders.
The post Community Broadcaster: “Google, Play Me Community Radio” appeared first on Radio World.
Waves Audio has shipped Waves SuperRack plug-in processing software for live sound and broadcast engineers.
The software plug-in rack allows users run up to 128 audio channels through multiple instances of Waves plug-ins with low latency and customization options for adapting it to the user’s mixing workflow.
[Check Out More Products at Radio World’s Products Section]
SuperRack operates in a SoundGrid Audio-over-Ethernet network, processing audio on a dedicated SoundGrid DSP server, which moves plug-in processing from the host computer to an external DSP server in order to increase plug-in count, minimize latency, and enable the host and I/O devices to be situated far apart from each other.
According to Waves, users can run plug-ins in real time, customize a workspace with floating windows, set extended-scope snapshots and more.
Based around a multitouch-friendly graphic interface, SuperRack allows users to view and control multiple plug-in instances simultaneously and expand their workspace to up to four monitors. Up to a dozen of the user’s top priority plug-ins per snapshot can be called up in the Hot Plug-Ins panel, and all plugs’ parameters can be adjusted with a “Touch & Slide” fader — among other features
Info: www.waves.com
The post Waves Audio Ships SuperRack Plug-in appeared first on Radio World.
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