Industry News

Antenna and RF systems manufacturer Dielectric has announced the appointment of Daniel Bizet to international sales manager.

Bizet was most recently with Broadcast Electronics as a Latin America sales manager.

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His focus at Dielectric will reflect his past life and work experience by centering on Latin and South American sales. Bizet spent much of his life in Venezuela.

Send news of engineering and executive personnel changes to radioworld@futurenet.com.

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Not long ago, the term “survival” was a distant thought. Now it’s difficult not to think about it several times daily. We must continually consider how we survive this terrible pandemic both physically and financially. We must plan carefully now for the future.

Being local is no longer an option for terrestrial radio. The choice is to be local or to risk irrelevance. As listening habits continue to shift toward more time spent with Spotify, Apple Music, Pandora, podcasts and other choices, being a radio station without localization is a long-term losing proposition.

Where’s the local opportunity?

[Read: Take Time to Renew Relationships]

The most obvious is in news, talk and information. It may be difficult for programmers under 40 years old to remember local news on anything other than an actual full-time local news station, since consolidation has unsparingly wiped out local news on music stations.

For the most part, these had been inexpensive news operations; often the “news department” was one dedicated staff member and a few part-timers.

When they were eliminated, local newspapers initially filled the void. But then so many newspapers folded that it left hundreds of towns — especially those without TV stations — with little to no local news.

However, some local news websites, often based on formerly printed publications, survived; and we have seen radio stations partner with or buy these local news websites and then promote and sell advertising in combo.

This is a great plan if you’re able to replicate it.

There is an opportunity in many cities to bring local news back to radio, especially during drivetimes. There is no reason why your :60– to :90–second local newscasts can’t be recorded slightly in advance of use to maximize your sole reporter’s time.

Another strong option continues to be the talk/news hybrid with local hosts. If you don’t think the talent is out there, I refer you once again to the relatively new “Clubhouse” app, where thousands of hosts are honing much of the same skill set required for local talk radio.

When a radio station pursues a news, talk or information agenda, it is a gathering place for community. This leads to loyalty, which is any station’s key to success. Another understated benefit is that when people listen to spoken-word programming — even when it is part of a music station — it is not usually heard as mere background; rather, it engages actively, a huge benefit to local advertisers who are counting on people to hear their messaging.

Who is consistently the top-billing radio station in America? It’s WTOP, the all-news station in our nation’s capital. Other success stories include Trenton’s NJ101.5 in the talk/news format since 1990, when Walt Sabo not only innovated localization, but also convinced ownership that it belonged on FM.

And for those who think this can’t work in a small- to medium-size town, check out KXRA in Alexandria, Minn., with a county population of 36,529. The “Voice of Alexandria” has local news and sports, a daily updated event calendar, an on-air “Swap Shop” and a strong, locally focused website. And it’s all supported by enthusiastic hometown advertisers.

To be clear, this is not about positioning statements. If you say “we’re local radio” but don’t actually deliver the goods, you will not win fans. This proposition is for courageous programmers and owners who realize that it’s past time for radio to return to its roots in localization.

The post Bring Back Local News appeared first on Radio World.

BALTIMORE — Sinclair Broadcast Group has awarded scholarships to seven university students as a part of its annual Diversity Scholarship program.

Having provided more than $100,000 in tuition assistance during the last six years, the scholarship program aims to invest in the future of the broadcast industry.

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There’s a new Market Manager overseeing a 50kw Class A AM in Chicago, a station that was once the legendary WCFL.

At the same time, the station’s current owner, Good Karma Brands, has selected a Market Manager to lead its Madison, Wisc., operations.

Now leading WMVP “ESPN 1000” in Chicago, starting Nov. 1, is Keith Williams. As Market Manager, Williams will be responsible for overseeing the station’s sales, marketing and content strategy and execution.

Williams is a 22-year veteran of the company and has spent time managing ESPN Cleveland and ESPN Madison, as well as the company’s Mid-Atlantic digital markets.

Speaking of Madison, that’s where Tom Olson will become Market Manager on Nov. 1, replacing Williams. Olson has held a variety of roles throughout his career at Good Karma Brands, including managing the company’s business development team, and most recently as the Director of Sales & Marketing at ESPN Madison.

Olson began his career with Good Karma Brands in 2011 as an intern.

Remember that infamous Reese’s Peanut Butter Cup coffee mug former FCC Chairman Ajit Pai frequently used? Investors and analysts who actively watch broadcast media companies better get two ready for Thursday, November 4.

A sixth licensee of broadcast stations has scheduled their third-quarter 2021 earnings release on this date, with the results distributed following the day’s Closing Bell.

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According to The New York Times, the White House is moving forward with making acting FCC Chairwoman Jessica Rosenworcel the agency’s official Chair — making her the first woman to formally hold the seat.

The newspaper also hears from an unnamed source that the Biden Administration is indeed bringing Gigi Sohn back to the FCC, not as Rosenworcel’s successor but as a progressive Commissioner who has been the subject of rumors for months.

While Rosenworcel’s confirmation as FCC Chair is widely expected to come easily, a Congressional battle over Sohn’s nomination could come with precious weeks remaining in this legislative year — keeping a 2-2 deadlock in place. Then, there’s the unthinkable — a 2-1 Republican majority with a Democrat in the White House as Congress blocks both nominations, leading to the end of Rosenworcel’s term and her exit from the Commission.

With so many broadcast media proposals at the Commission, what should radio and TV station C-Suite leaders keep their eyes on? A Forecast 2022 session picks up where our October 12 InFOCUS Podcast left off, with noted Fletcher, Heald & Hildreth co-Managing Partner Frank Montero moderating a panel set to include Colorado Broadcasters Association President/CEO Justin Sasso, Kagan Senior Research Analyst for Broadcast Media Justin Nielson, PMCM TV and Press Communication LLC CEO Bob Mc Allan, and BIA Advisory Services SVP and Chief Economist Dr. Mark Fratrik.

The coming leadership solidification at the FCC is a topic every broadcast management and ownership leader needs to keep on top of. Being at Forecast 2022 offers the best opportunity to stay abreast of what’s ahead in Washington, from Rosenworcel’s desk to Capitol Hill.

Listen to “Frank Montero, Fletcher Heald & Hildreth” on Spreaker.

Roku has enabled publishers to measure channel content on Roku devices with Nielsen Digital Content Ratings (DCR).

The ratings, Nielsen and Roku note, provide access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences.

This increase in coverage helps content owners and advertisers navigate the expanding world of TV streaming and is “a major milestone on the path to Nielsen ONE, Nielsen’s transformative, cross-media solution that will enable advertisers and publishers to transact using a single metric across linear and digital television.”

Nielsen will enable publishers to measure content across Roku’s 55.1 million active accounts (as of Q2 2021).

Nielsen Digital Content Ratings (DCR) provides audience measurement of digital content consumption, including streaming video, static web pages and mobile apps, across computer, mobile and TV streaming devices.

DCR is a census-based, panel-calibrated solution that provides syndicated, granular reach and volumetric reporting to provide advertisers and publishers.

“This strengthens the close collaboration between Roku and Nielsen,” said Lougman Parampath, VP of Product Management at Roku. “DCR’s syndicated, independent measurement provides market transparency and immediate value to our publishers around understanding audiences in their channels. This bolsters our commitment to delivering for our customers and underscores our focus to continue to be an innovator in the evolving TV streaming measurement landscape.”

Nielsen GM of Digital and Advanced TV Commercial Strategy Ameneh Atai added, “TV streaming is the wave of the future for digital video consumption, and Roku is a major player in CTV penetration,” said . “With the addition of Roku, DCR will have the capability to measure the majority of CTV platforms devices as well as provide channel partners with an understanding of their overall reach across CTV devices. Armed with these insights, media buyers and sellers can make critical decisions around ad strategies and publishers can create informed programming and content distribution strategies.”

Nielsen and Roku forged a strategic alliance earlier this year.

Furthermore, Roku acquired Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.

The acquisition furthers Roku’s launch of an end-to-end DAI product for TV programmers.

“Nielsen and Roku will continue to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, the company’s cross-media measurement solution,” the companies state.

A television station owned by the parent company of the MeTV Network and The CW Network affiliate in the nation’s third-largest market recently signed off on the acquisition of several camcorders to improve the quality — and flexibility — of its broadcast operations.

The equipment is now in place at the Weigel Broadcasting stations serving a market to the north of Chicago, where it owns the CBS affiliate.

As such, several GY-HC900 and GY-HC550 CONNECTED CAM camcorders have been purchased from JVC Professional Video, a division of JVCKENWOOD USA Corporation.

They’ll be put to use at “CBS58” in Milwaukee, WDJT-TV; “The M” WMLW-TV; MeTV Network O&O WBME-CD; and “Telemundo Wisconsin,” WYTU-LD.

“We have been using JVC for over a decade in the field and have been very happy,” says Steve Percefull, Weigel’s chief engineer for its Milwaukee operations. “We have the GY-HM650 ProHD Mobile News Camera and GY-HM790 ProHD Solid State Media Camcorder, as well as GY-HM850 and GY-HM890 ProHD Shoulder Camcorders in our inventory. We have tried other manufacturers’ cameras over the years, but have to use adapters to use SD cards, which became problematic. This time around, when I was buying cameras, I wanted something easy and user-friendly.”

The GY-HC900 has a full-frame and a two-thirds lens.

Aaron Frye, WDJT’s director of photography, was among the first to use the cameras at Weigel Broadcasting.

“I primarily use our new JVCGY-HC900 for field anchoring and to shoot news stories,” he says. “The GY-HC900 has a nice depth of field and the colors really pop; it’s a great upgrade from our previous cameras.”

Additionally, the station purchased the GY-HC550s to replace aging cameras in the Multimedia Journalist (MMJ) kits, which are used by photographers for multi-camera shoots.

Percefull has been impressed with the ruggedness of both the GY-HC900 and GY-HC550.

While Weigel uses the JVC CONNECTED CAM camcorders for traditional live stand-ups, the GY-HC900 and GY-HC550 both offer a wide range of live streaming capabilities. Included among these is direct streaming to Facebook Live and YouTube Live.

While you may be thinking of Carmen, there’s no mistaking the individual who has been appointed International Sales Manager for Sinclair Broadcast Group-owned transmitter manufacturer Dielectric.

The Maine-based Sinclair subsidiary has appointed Daniel Bizet to the role. He succeeds the now-retired John Macdonald and is based in Fort Lauderdale, Fla.

Bizet reports to Dielectric VP/Sales Jay Martin, and will lead Dielectric’s sales efforts markets with a strong focus in Latin America. He previously spent more than 30 years working with Broadcast Electronics, most recently as its Latin America sales manager. He lived in Venezuela, and served as a dealer for BE for more than 20 years as president and owner of Professional Broadcast Supply, directing sales of broadcast equipment and radio station turnkey solutions across the now-troubled country. Bizet began his career as the technical manager at Circuito Union Radio in Caracas, where he was responsible for installation and maintenance for all network stations.

“I’m thrilled to join the Dielectric team,” Bizet said. “Dielectric is a very strong global brand that builds and delivers antennas and RF systems optimized for every TV and FM radio broadcast. Based on a proven reputation, close customer engagement, and excellent service, they are for me the key to success.”

Dielectric VP/GM Keith Pelletier said of Bizet, “He truly understands the broadcast industry, which means he can help our customers select the right hardware and software for their specific transmission requirements.”

PPDS, the exclusive global provider of Philips Professional TV and Philips Digital Signage products, has a new VP of Commercial Displays. His chief task: to lead the global company’s North America business forward.

Taking the role is Vince Schuster, an AVIXA Certified Technology Specialist and Digital Signage Display Expert who is certified in Imaging Science Foundation-Commercial.

In Philips’ words, Schuster is a “notorious and highly respected figure” in the AV industry, with a career spanning more than 25 years. “Vince brings invaluable additional industry knowledge and experience to the PPDS team in North America, as well as the wider global company,” the company says.

He will be based in the Washington National Capital Region.

Schuster will report to PPDS General Manager Chris Colpaert, who calls him “a natural leader.”

North American focus areas include Pro TV, Digital Signage and LED products.

It has also formed a series of strategic partnerships with such hardware and software providers as Crestron, Advantech, Bosch, Intel, and i3 Technologies.