Industry News

Digital video ad platform Universal Ads has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business Partner Program" — one that presents advertisers with "cutting-edge, hand-picked creative and measurement solutions to strengthen their media buys" across the Universal Ads inventory mix.

Just how do consumers engage with "shoppable TV," the latest sexy sales platform marketers are salivating over? A new report from Roku and Dentsu shows that, as streaming becomes a dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers.

Futuri's interactive platform, Tether, has been renamed. The company says the rebranding reflects "its renewed commitment to its foundational mission: empowering audiences to actively participate in shaping their listening experience." Current clients will see no disruption in service, as the platform’s core features stay as is.

Software updates have taken transmitters offline days at a time, rendering gaps in EAS

The post NOAA Weather Radio Disruptions Highlight Need for EAS Backups appeared first on Radio World.

The GAB Radio Talent Institute returned to Grady College of Journalism and Mass Communications at the University of Georgia in Athens, Ga., on May 12-17, while the inaugural Illinois Broadcasters Foundation’s Audio Media Career Academy took place in Bloomington-Normal, Ill., from May 12-17.

CTA leader says it “would have huge consequences for your broadcast operations”

The post Shapiro Says AM Mandate Could Be Costly for Broadcasters appeared first on Radio World.

A presently dark FM translator licensed to use a tower on the north side of Scranton, Pa., is being traded by the media company founded and led by Vince Benedetto to a regional media operation under the direction of Managing Member Benjamin Smith.

New features aim to make voicetracking smarter and more natural for talent

The post Super Hi-Fi Gives Fusion a Human Touch appeared first on Radio World.

Technology has helped in paving a divergent path for a news organization that vigorously competes against NBCUniversal, Nexstar Media Group's storied KTLA, KABC-7 and FOX Television Stations' KTTV "FOX 11."  Now, the tech advantage is tilting toward CBS L.A., they believe.

She's known by many as the co-anchor of ABC News' "Nightline" newsmagazine. And, she'll be hosting the upcoming 50th annual Gracie Awards Luncheon at Cipriani 42nd Street, the Alliance for Women in Media Foundation (AWMF) has announced.