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The author of this commentary is CEO and co-founder of On-Hertz.

As Radio World has reported, the pandemic has caused many radio organizations to pause cap-ex spending and to rethink their facility planning and workflows.

On-Hertz thinks that the industry, in general, is going to need to move more actively towards more agile workflows and operations to survive in the new media landscape.

Concretely, that means accelerating the transition to a fully digital, software-based, live production ecosystem.

We must stay humble: No one could have anticipated a global crisis like the one we are facing. The impact on our industry is severe and, unfortunately, there is no magic bullet.

At the same time, COVID-19 has put in full light some of the challenges that broadcasters have already been facing for some time:

• How to compete with the new on-demand and over-the-internet players?
• How to do it while maintaining the levels of quality and reliability that the audience has come to trust?
• How to stay relevant to our audience and embrace the new ways people consume content?
• How to address the changes in our organizations and production teams when budgets are going down but the demand for content explodes?
• How to shape our operations to stay (become?) profitable while we know that the speed of change is only going to increase from here?

Once again, COVID-19 has highlighted a key element: legacy dedicated hardware infrastructures are just not flexible enough. Worse: They play(ed) against us when trying to ensure business continuity!

The Adaptable Survive

It is not surprising that codec suppliers have seen a large increase in demand for their equipment: Suddenly, distributed operations are the norm rather than the exception.

It is not surprising either that we have all seen and heard many shows trying to carry on using publicly available applications like Skype, Zoom and the likes — often at the expense of quality, unfortunately.

On the other hand, shipping codecs to everyone at the start of the pandemic and trying to replicate the hardware-based infrastructure of the studio have proved to be logistically impossible, not to mention eye-wateringly expensive.

So, are there alternatives?

Evolution is not “survival of the fittest,” it’s “survival of the most adaptable.” At On-Hertz, we believe that involves a shift from legacy hardware-based infrastructures to modern virtualized ones.

We don’t want to “simply” swap out hardware for software, though; we believe the shift towards software-defined infrastructures will bring us three significant advantages: modularity, interoperability and better user interfaces. Combined, these characteristics open the way to better workflows.

This evolution needs to come with a few mandatory pre-requisites like maintaining or even improving the level of reliability, quality and functionality that our industry demands.

We must also capitalize on the tremendous amount of expertise and knowledge that we have collectively built over the last decades. Virtualization isn’t about turning everyone into IT geniuses but offering more opportunities to capture our audience’s imagination.

Modularity will then help us deal with the changing world: It doesn’t matter anymore if you have an X-channel mixers or Z number of codecs. With software, you can simply select the number of channels you need at any moment. If you need more or fewer channels the week after, you can scale accordingly. Likewise, find out what works and what doesn’t much faster than ever before.

Hitting two birds with one stone, modularity also comes with a cost advantage. You don’t need to scale your infrastructure for peak demand anymore. You can scale for the content you want to produce and make sure your cost structure follows your revenue.

The UX is paramount

Interoperability remains one of the major pain points of technical teams today. Who hasn’t heard a story or two full of dongles and converters?

There is no good reason for it. Outdated, insecure, proprietary algorithms and protocols should be things of the past. Instead, offering open (web) APIs allows for easier interconnection between solutions, less customer lock-down for a manufacturer and a lot less unnecessary support for your teams.

In other words, we can rely on technology that is already used at a massive scale by many other resilient industries to provide much greater convenience.

Finally, users, and therefore user interfaces, are of paramount importance. If teams are being reduced, if the speed of change increases, if the complexity of operations increases, shouldn’t we make sure that we focus on getting the best out of the tools we use to produce the best content?

Can we hide complexity in some cases? Can we automate operations that only have low added-value, that are tedious and potentially error-prone? Are we bound to physical interfaces for every input on the system or only by some of them? How do we embrace distributed operations?

Our philosophy is that engineers engineer, developers develop and producers produce, and that’s how it should be. So let’s make sure our user interfaces reflect that reality.

The pandemic has caused many radio organizations to pause cap-ex spending and to rethink their facility planning and workflows. These emergency measures might well be their safety board for the future too, thanks to the opportunities opened by software-defined infrastructures!

Comment on this or any story. Email radioworld@futurenet.com with “Letter to the Editor” in the subject line.

For more on this topic, see the new Radio World ebook “Virtualizing the Air Chain”.

The post The Advantages of Software-Defined Infrastructure appeared first on Radio World.

Christian Faith Broadcast, Inc. enters into Consent Decree to Resolve Political File Investigation

FCC rescinds grant of application for construction permit for K260DK, Portland, Oregon and dismisses application pursuant to section 74.1204(f) of the rules

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Jackson County Broadcasting, Inc. enters into Consent Decree to Resolve Political File Investigation

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Town and Country Broadcasting, Inc. enters into Consent Decree to Resolve Political File Investigation

Financial news service Bloomberg Radio announced it has entered into an exclusive agreement with Key Networks to manage all of Bloomberg’s network advertising sales, affiliate sales and marketing for the radio company’s global 24-hour business radio network.

Key Networks is a syndication company focused on radio programming, syndication and marketing that will work on growing Bloomberg’s radio business and work to create new opportunities to benefit listeners, advertisers and stations, a release said.

[Read: How Bloomberg Radio Put Remote Mixing Into Action]

As a provider of radio business news in the United States, Bloomberg Radio’s “Daybreak” shows cover the morning hours of each part of the world from Bloomberg’s studios in New York, San Francisco, London and Hong Kong. Bloomberg Radio also delivers in-depth coverage of the financial markets throughout the day coupled with interviews with newsmakers, analysts and company executives. Bloomberg says its shows and short form reports are heard on more than 300 top radio stations across the United States. It can also be heard on SiriusXM satellite radio, via the Bloomberg Radio+ mobile app and through live streaming.

“Bloomberg is undeniably the gold standard in business news, and we are thrilled to deliver access to Bloomberg’s unmatched global business news resources to radio stations across the U.S,” said Rob Koblasz, CEO of Key Networks.

 

The post Bloomberg Radio to Work With Key Networks appeared first on Radio World.

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Requesting the substitution of channel 26 for channel 8 at Portland in the DTV Table of Allotments

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Multimedia Holdings Corporation requests the substitution of channel 18 for channel 12 at Mesa, Arizona

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The author is communications manager for WorldDAB.

This year’s WorldDAB General Assembly will be fully virtual, making it easier than ever before for industry stakeholders to attend the event on Nov. 3. The live-streamed event, which will be held in a condensed format over one day — as opposed to the usual two — will address all the latest and upcoming developments related to DAB+, both from Europe and beyond.

Last week saw the launch of Germany’s second national DAB+ multiplex, marking the beginning of a new era. Joe Pawlas, CEO of Antenne Deutschland — the company that is operating the multiplex —will highlight how this launch will positively impact Germany’s radio landscape and give new impetus to the advertising market.

[Read: WorldDAB Highlights Its Advances]

In 2021, France will be holding a double celebration — 100 years of radio on the one hand, and the launch of national DAB+ on the other. Nicolas Curien and François-Xavier Bergot from the French regulator CSA will explain why DAB+ is at the heart of France’s radio strategy and provide more detail on France’s long-term plans for DAB+, with a particular focus on listeners in cars.

The Swiss radio industry has agreed to switchover from FM to DAB+ during 2022–2023. Iso Rechsteiner from Switzerland’s Digital Migration Working Group will present an overview of the DSO process; Bernard Maissen, Director of OFCOM, will outline the ways in which the Swiss confederation is supporting the radio industry in the FM switch-off; and Jessica Allemann from the Swiss Broadcasting Corp. will highlight the latest usage figures from the Swiss market.

Norway was the first country to switch off national FM in 2017 — but how does the radio listening landscape look today? Ole Jørgen Torvmark, who oversaw the DSO process, will catch up with NRK’s Radio Manager Cathinka Rondan and Director of P4 Group Kenneth Andresen to find out how healthy the radio industry is looking three years down the line.

The U.K. was one of the pioneering DAB markets. Today, almost 60% of all listening is digital, which has prompted the government to launch a review of digital radio and audio. Digital Radio UK’s Yvette Dore will provide an overview of the U.K. radio market and Ian O’Neill from the U.K. government will share an update on the progress of the review.

The WorldDAB General Assembly will also highlight the latest updates from other parts of Europe including Spain and the Czech Republic, as well as status updates from Australia, the Arab states and parts of Africa.

A session dedicated to digital radio in the car will feature an update on the EECC directive from WorldDAB Pres. Patrick Hannon, as well as discussions around metadata, service following and the future of audio in the car.

The last session of the day will be dedicated to the distribution of DAB+, looking at DAB’s place within a multichannel distribution strategy, the energy consumption of DAB compared to other transmissions forms, as well as small-scale, regional and national DAB.

Don’t miss the only industry event dedicated to DAB digital radio — register now and confirm your place at this year’s virtual general assembly.

 

The post WorldDAB’s First Virtual General Assembly Approaches appeared first on Radio World.