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Letter: High School Radio Memories

Radio World - Wed, 03/13/2024 - 16:13

In this letter to the editor, the author comments the story “New Program Nourishes High-School Interest in Radio.” Comment on this or any article. Email radioworld@futurenet.com.

Monterey High School in Lubbock, Texas, had a terrestrial radio facility as part of its electronics program. Originally an unlicensed AM “power line injector” in the 1960s, KMHS eventually became a licensed educational 10-watter with call letters KLSD, for Lubbock School District. 

KLLL in Lubbock donated an old Armstrong transmitter, and its IPA section was tapped to supply the necessary low power. The first song aired was Led Zeppelin’s “Stairway to Heaven.”

When the license was upgraded to 3,000 watts via a donation from McMartin, many more people were able to hear 91.1 FM — so many in fact that complaints about the call letters were received by Superintendent Ed Irons. He decided to ask the FCC for new calls and KOHM was selected.

Station promotions were led by the students. The electronics program had printed circuit screening capability, so they made a silkscreen with a unique logo. I have attached a photo of the artwork printed onto a jacket entrusted to me by the late Donald Hackler, who engineered radio facilities in San Francisco. He was a great mentor and helped me get through Fortran programming class at Texas Tech.

Kerns’ jacket, a gift of the late Donald Hackler.

I’m happy that youngsters want to learn the business but it bothers me that not many are jumping into chief operations and transmission maintenance. Believe it or not, the antenna at KOHM was built by the Monterey metal shop students working from blueprints designed by Dr. Charles Burford at Texas Tech. (My air shift was called “The Cherry Pepper Program,” named for Dr. Burford’s affection for that barbecue relish!)

Our instructor Charles Wilson was a fervent ham operator and a good teacher — although transistor biasing calculations had many of us scratching our heads for a few days. I have many great memories of KOHM before it moved to Dunbar-Struggs High School in the early 1980s. It eventually faded into eternity.

— Kerns Garza, KRFE(AM), Lubbock, Texas

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The post Letter: High School Radio Memories appeared first on Radio World.

Categories: Industry News

Circle City’s McCoy Is Indiana Small Business Person of the Year

Radio+Television Business Report - Wed, 03/13/2024 - 16:13

Circle City Broadcasting founder and owner DuJuan McCoy has been named the 2024 Small Business Person of the Year for Indiana by the U.S. Small Business Administration. This accolade celebrates McCoy’s contributions to small business and community service.

McCoy initiated his venture in the television industry with an SBA-backed loan during the 2008 financial crisis.

Circle City is the parent company of WISH-TV and WNDY, as well as a driving force behind the Muliticultural News Network. The SBA is recognizing McCoy for his role in job creation, economic advancement, and commitment to community education through his media outlets.

McCoy will attend the National Small Business Week in Washington, D.C., from April 28th to May 4th, where he will compete for the national title of National Small Business Person of the Year. He will face leading entrepreneurs across the 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, and Guam.

He commented, “I am truly honored to receive the 2024 Small Business Person of the Year award for the state of Indiana. Thank you to the U.S. Small Business Administration for this incredible honor and for recognizing the great work that we at Circle City Broadcasting continue to do every day!”

Categories: Industry News

Women in Engineering: Shayna Sengstock of New York Public Radio

Radio World - Wed, 03/13/2024 - 16:00

Having kicked off in March 2024 for Women’s History Month, Radio World Assistant Editor Elle Kehres is interviewing women in broadcast engineering roles and other technical positions, highlighting their work and growing careers in a male-dominated field. This is an ongoing feature, as women’s industry contributions extend beyond the month of March. 

Shayna Sengstock, an up and coming broadcast engineer for New York Public Radio, inadvertently stumbled upon her career. With degrees in journalism and writing studies from Hofstra University in Hempstead, N.Y., she found her passion for radio engineering by joining Hoftra’s college radio station WRHU(FM), albeit not for want of any technical positions.

Sengstock said she started at WRHU because she wanted to write scripts for its news show “Newsline.” So, once she joined the station, Sengstock became the student morning show director her sophomore and junior year. However, she would later become the student technical director while finishing up her studies junior and senior year.

“I actually wasn’t really thinking of running for the student technical director position and I wanted to be the next student talk programming director; however, one of the things I found myself constantly doing was following [WRHU] Chief Engineer Andy Gladding and previous Student Technical Director Jonathan Sanelli around the station.”

What started as a fascination to understand Gladding’s and Sanelli’s work blossomed into a desire to pursue engineering full-time.

“Once I grew a love for engineering, I decided it was only appropriate to run for student technical director,” said Sengstock. “Thankfully, I won the position and I have never looked back. Andy later helped me get my job at New York Public Radio.”

Sengstock installing a delay button in the WRHU production room. Photos provided by Shayna Sengstock.

In preparing for her work post-grad, Sengstock said the most valuable skills she learned at WRHU were how to calmly handle stressful situations and how to troubleshoot problems properly — the bread and butter of any engineer. 

“Honestly, the biggest part of any broadcast engineer’s job is making sure the operations of the radio station are going smoothly.”

“When I was the student technical director, I would get calls at a bunch of random times from 5 a.m. to 11 p.m., so I had to figure out how to walk people through their problems in a coherent way so that the broadcast could continue.”

Sengstock said her proudest accomplishment during her time at WRHU was getting the station’s technical department off the ground. While “Student Technical Director” had always been a title, there was no physical tech department at WRHU until Sengstock became the student director in 2021.

“It first started off small with me just teaching basic board operating and routing to the students and seeing who would be interested in learning more,” she said. “Then, after a while, I started to want to learn more intense technical work from Andy Gladding. Once I felt like I had more skills under my belt, I started asking other students if they wanted to join me by going to Andy and learning things from him as well.”

Soon enough, Sengstock said there were enough students who showed a passion for tech to not only launch the official WRHU Technical Department, but to create what would soon be known as “Tech Thursdays.”

“After a while, Andy and I also came up with the idea of having outside broadcast engineers come to Hofstra and give lectures to the students about broadcast engineering and what it entails,” said Sengstock. “With the large interest for tech at WRHU, the lectures from different professionals out in the field became a regular thing and it still goes on to this day.”

Speaking to Sengstock’s accomplishments, Gladding said “during her tenure at WRHU, Shayna single-handedly generated interest in broadcast engineering for my student technical cohort, increasing our weekly ‘Tech Thursday’ attendance from three to about 20 students per semester who want to learn about radio and TV engineering.”

“Her passion for mentorship and fellowship is unparalleled and she has been committed to creating and developing opportunities for college students in broadcast tech, especially women looking to thrive in STEM,” said Gladding.

Scenes from Tech Thursdays at WRHU. “This is when the tech department was learning about IP addresses,” said Sengstock. “We made ‘New England Clam Chowder’ the passcode for the IP addresses.”

Mentorship has been a big part of Sengstock’s professional career, both in giving and receiving.

“I find it extremely greedy when people do not look past themselves to help the future generations,” she said. “When I was at WRHU, I was a part of their mentorship program and taught many students about diverse aspects of radio. The only way that the majority of people are going to access great skills in their craft is by being shown how to do it from those who are more knowledgeable. If I didn’t have Andy showing me how to be a broadcast engineer, I would not be where I am today.”

When it comes to women looking to join and/or advance in technical careers, Sengstock said mentorship opportunities are especially important.

“It was only until the late 1960s through the early 1980s that women were even getting some opportunities to attend some Ivy League schools. Us as women should want to learn all that we can and realize we are very fortunate to be living in a time where we have more equality than our previous ancestors,” said Sengstock.

“I do realize that a lot of broadcast engineers tend to be older men, but right now it is our time as women to take over and add diversity to the ever-changing tech field.”

On-air in the WRHU production room and studio. Sengstock  was board op for WRHU’s  live coverage of the 2020 election. “It is a live four-hour multicase of the election called ‘Hofstra Votes Live.'”

It’s not just the technical side of radio that sees inequities between the ratio of men and women in the industry. According to research conducted by RTDNA and the Newhouse School at Syracuse University, men continue to dominate all radio roles, making up 60.5% of the total workforce as compared to 39.5% for women.

While finding an “entry point” in the broadcast engineering field may seem daunting, especially for women, Sengstock said it’s important to not discredit yourself and to ask as many questions as you can. 

“You’d be surprised how many people would be willing to teach you how to do something if you just ask.”

“As well, Google is a beautiful thing, so if you are wondering how something works, Google it. And lastly, ask yourself questions. Everything functions a certain way for a reason, so remain curious.” 

Finally, for the curious engineers reading this, here’s what Sengstock is currently working on at New York Public Radio: “Right now we are working on switching our radio automation system from DAVID to Zetta. I find it very exciting because I learned how to ‘radio’ off of Zetta, so I am already very familiar with the way the software operates. We are in the final steps right now of setting it up, just working out the finishing little bugs the system may have.”

Want to nominate someone for the next Women in Engineering spotlight? Email Elle at elle.kehres@futurenet.com.

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The post Women in Engineering: Shayna Sengstock of New York Public Radio appeared first on Radio World.

Categories: Industry News

APTS Forms Pact To Give Public TV Easy NextGen Access

Radio+Television Business Report - Wed, 03/13/2024 - 15:58

America’s Public Television Stations have unveiled a pioneering initiative to support public television’s leap into ATSC 3.0. In markets where Sinclair Broadcast Group has implemented NextGen TV but a local public television station hasn’t transitioned yet, Sinclair will provide complimentary carriage of a virtual channel from the public station.

This also collaboration allows public stations the option to broadcast in high dynamic range, offering viewers significantly enhanced video quality.

So far, Sinclair has deployed ATSC 3.0 across 43 markets.

APTS President and CEO Patrick Butler commented, “America’s Public Television Stations are pleased to partner with Sinclair to offer more NextGen service to more public television viewers. We are proud to have helped public television stations in almost 30 markets make the transition to the NextGen TV broadcast standard. This partnership with Sinclair will help serve local communities while we work with other public television stations to transition to NextGen TV to advance their public service missions.”

Sinclair COO and President of Broadcast Rob Weisbord said, “We are thrilled to continue our partnership with America’s Public Television Stations to help bring the next generation of television to all viewers. For public television stations that face challenges in launching NEXTGEN service, we hope that this offer will help get them in the advanced TV game and set the stage for their eventual launch of this spectacular service over the air.”

Public stations interested in taking advantage of this opportunity are encouraged to coordinate with APTS for further details.

Categories: Industry News

NYC’s Z100 Gets New Programmer As Mark Medina Picks Phoenix

Radio+Television Business Report - Wed, 03/13/2024 - 15:50

iHeartMedia is making major changes to its leadership team at New York City’s iconic Z100 (WHTZ), which also affects the company’s Phoenix market. Mark Medina is leaving the Program Director post at Z100 to become Senior Vice President of Programming in Phoenix starting May 1. A new PD for NYC’s #1 hit music station has been identified in return.

In his forthcoming role, Medina will oversee iHeart Phoenix’s eight-station portfolio and live music events like the KNIX Secret Show and Love Pup Family Fest. Before Z100, Medina held roles at Hot 99.5 in Washington DC and Z104.3 in Baltimore.

He will report to Region President Linda Little. Medina commented, “It’s been an amazing decade at the World Famous Z100. I’m so thankful and proud of the entire New York team for all we’ve accomplished the past 10 years in moving this iconic brand forward. I owe a huge thank you to Thea, Brad, and Tom for their partnership, mentorship, and scholarship in programming.”

“There is only one job on the planet I would leave Z100 for, and it’s this one. I’ve considered Phoenix home my entire adult life, and I have a special place in my heart for those brands from my previous decade there. Thanks to Tony Travatto, Linda Little, and Kris Foley for the return home to the Valley to start another winning chapter.”

As such, iHeart has appointed Vice President of CHR Mark Adams as its new Program Director for Z100, also effective May 1. Adams, who joined iHeart in 2013, had programmed the company’s Portland cluster and San Francisco’s Wild 94.9 (KYLD) and Star 101.3 (KIOI) before this latest appointment.

iHeart EVP of Programming Thea Mitchem said, “Mark Adams was the perfect choice to build on the iconic legacy of Z100 New York’s #1 Hit Music Station. His brand experience, commitment to talent development and track record of success makes him the ideal choice to lead Z100 into the future.”

Adams added, “Z100 is one of the country’s most iconic stations and brands… to find myself a part of that history is honestly humbling. I’d like to sincerely thank Bernie Weiss, Thea Mitchem, and Tom Poleman for the opportunity to join their amazing team at Z100 and iHeartMedia New York.”

Categories: Industry News

Why Congestion Pricing Matters for Radio

Radio World - Wed, 03/13/2024 - 15:47

Congestion pricing is coming to New York City. Why should a broadcaster care?

The aim of the controversial program is to reduce the number of cars on the road, cutting down on traffic and emissions. Drivers will be charged a toll of $15 or more to enter the central business district of Manhattan, the area below 60th Street. Vehicles with “roofs extending above the windshield” — such as many broadcast vehicles — would be charged $24.

The Federal Highway Administration has signed off and the governor supports the plan.

Like everything else these days, the issue is political, with critics saying the city, which is dominated by Democrats, is building a financial “wall” across New York, a line below which some people won’t be able to afford to go. 

In an immediate sense, the change affects radio and TV stations that have numerous vehicles on the roads of the city. Many of them make multiple trips a day. Many of these stations have studios south of 60th Street. So broadcasters will incur new operating expenses. 

The New York State Broadcasters Association has asked that news vehicles be exempt. It says there are about 165 radio and TV news vehicles in use in the city. If broadcasters gain leniency, what other companies will be eligible? 

But I think there are broader issues for radio to consider here.

New plate readers above Lexington Avenue in December 2023. Congestion pricing would charge cars entering Manhattan south of 60th Street during peak periods a toll. (Photo by Liao Pan/China News Service/VCG via Getty Images)

Congestion pricing could affect radio drive time. One of its aims is to push commuters to mass transit; but when was the last time you saw someone listening to a radio on a bus or train? People on mass transit listen on their phones. Which means they are listening to a stream.

With congestion pricing the government is legislating to reduce the number of cars on the road. But another result of that, intended or not, is to reduce the consumption of OTA radio.

Will a drop in over-the-air listening be noticeable? Maybe.

Congestion pricing could increase stream listening. As I have argued in the past, our streams will only get more important. 

The broadcast station increasingly is becoming a content provider. Processing the stream correctly is important. Streams are different from broadcast. Optimize a stream for the stream, optimize a broadcast for the broadcast. We need to acknowledge the difference.

Most radio stations target their programming to a listener in the automobile. As streams grow in importance, as fewer people drive cars in a market, the value of a broadcast license decreases. 

But for a content provider, a stream continues to meet the mission of radio. It can still cater to the commuter and to the listeners in their workplace.

Opponents are trying to stop congestion pricing. The situation is being watched, because lower Manhattan would be the first such zone in North America. Let’s see if it catches on in other municipalities.

But if the car becomes less of our target, hopefully radio will discover a new focus. It has adapted in the past.

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The post Why Congestion Pricing Matters for Radio appeared first on Radio World.

Categories: Industry News

Jacobs Media Reveals Techsurvey’s Political Roadmap For Radio

Radio+Television Business Report - Wed, 03/13/2024 - 15:27

After giving a first glimpse at this year’s Techsurvey results at CRS 2024, Jacobs Media is releasing a wealth of new data that could significantly influence how political campaigns leverage radio for advertising. With responses from over 29,000 US radio listeners, this survey provides a detailed look into the preferences and behaviors of radio’s core audience.

Perhaps unsurprisingly, the survey reveals a strong interest in the 2024 Presidential election among radio listeners. Over 80% of respondents, particularly older demographics and males, intend to follow the election closely.

Comparing data from 2020, the survey shows a 2-point shift towards the Democratic Party and a corresponding decline in Republican affiliation. Additionally, the proportion of Independents has increased by 2%, with nearly 30% of respondents not aligning with any party.

Techsurvey 2024 outlines clear generational and ethnic divides in political affiliation. Younger listeners – Gen Z and Millennials – tend to identify as Democrats, whereas older groups – Gen X, Boomers, and the Greatest Generation – lean towards the GOP. Ethnic minorities, particularly Black listeners, show a strong preference for the Democratic Party, while white listeners are more likely to support the GOP.

The survey categorizes listeners by their preferred radio formats, offering a unique lens to view political leanings. For instance, Country radio fans are predominantly Republican, Urban AC listeners largely support Democrats, and Sports Radio has the highest concentration of Independents.

Respondents’ living situations also correlate with political affiliations. Urban residents predominantly lean Democratic, rural listeners are majorly Republican, and suburbanites present a more mixed picture with a slight GOP preference. Interestingly, Independents are distributed equally across urban, suburban, and rural areas.

This spatial analysis of political preference underscores future uses for FM geo-targeting in political radio advertising.

Jacobs Media’s upcoming webinar in April promises to unveil more insights, further enriching the strategies for political advertising on radio.

Categories: Industry News

NPR Wants More From Localism NPRM For Public Broadcasters

Radio+Television Business Report - Wed, 03/13/2024 - 15:22

National Public Radio is seeking more from the FCC in support of increasing local content from public radio stations. NPR is speaking out in response to a recent NPRM aimed at encouraging broadcasters to offer more locally originated programming.

“With the continued decline of local newspapers, broadcasters are seen more than ever as essential, trusted, local news providers,” said NPR, in its filing. “The primary need for public radio stations is more funding. Absent additional funding, the Commission could help public radio stations stretch their resources further by reducing reporting requirements when appropriate.”

NPR distributes content to about 1,100 noncommercial public radio stations across the United States, in addition to digital platforms.

The FCC’s NPRM would provide priority staff review for processes like renewals, transfer, and assignment applications to licensees that certify their station provides an average of at least three hours of locally originated programming each week. Many of these processes do not apply to non-commercial broadcasters.

NPR outlined several recommendations for the FCC to better support public radio’s mission, including expanding the reach of public radio to underserved audiences, preserving public radio services, and relaxing compliance requirements under certain conditions to help public radio stations maximize their limited resources.

First, the comment suggests the adoption of policies that would help increase the coverage of public radio stations, especially in rural and remote areas. This could involve prioritizing applications for new noncommercial radio stations or applications that seek to enhance existing radio stations’ signals through translators, boosters, or higher power levels.

NPR further suggests the prioritization of public radio stations in the context of applications for new non-commercial educational FM licenses. This involves a more targeted approach in awarding NCE FM licenses, favoring organizations that engage in professional journalism. This includes creating, editing, producing, and distributing original content on local, regional, national, or international matters of public interest.

Finally, in recognition of the resource constraints faced by many public radio stations, NPR suggests that the FCC could assist by relaxing certain compliance requirements. This would allow public radio stations to allocate their limited resources more effectively, ensuring they can maintain or even expand their service offerings without being overburdened by regulatory demands.

Overall, NPR says it supports any increased localism, but that, “The proposed priority processing may benefit some public radio stations from time to time, but we ask the Commission to include prioritizations that will benefit public radio stations on a much broader scale.”

Categories: Industry News

musicFIRST: No Evidence That ‘Main Studio’ Savings Increased Localism

Radio+Television Business Report - Wed, 03/13/2024 - 15:18

It caused a stir when Chairwoman Rosenworcel and the Democratic side of the Federal Communications Commission used a Notice of Proposed Rulemaking about prioritizing applications from broadcast stations with more local content to publicly question the efficacy of the FCC’s 2017 Main Studio Elimination Order.

Now musicFIRST Coalition and Future of Music Coalition have submitted comments on that NPRM, leaning less toward the license processing rewards and more toward calling for the Main Studio Rule’s hopeful reinstatement.

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Categories: Industry News

Sinclair To FCC: To Best Promote Localism, Promote ATSC 3.0

Radio+Television Business Report - Wed, 03/13/2024 - 14:44

As the Federal Communications Commission seeks new ways to reward locally originating content, Sinclair Inc. is using the focus to try and speed the transition to and swift adoption of the ATSC 3.0 broadcasting standard.

The broadcast TV station owner commented on the FCC’s Notice of Proposed Rulemaking that would expedite license renewals, transfer, and assignment applications to stations that provide at least three hours of locally originated programming each week.

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Categories: Industry News

Former CMG Market Manager Stephanie Callihan Joins CSS

Radio+Television Business Report - Wed, 03/13/2024 - 13:31

Stephanie Callihan has joined The Center for Sales Strategy as a Senior Business Development Lead. She brings her more than 35 years of media experience to CSS’ LeadG2, Up Your Culture, and the recently acquired Robertson Lowstuter.

Throughout her career, Callihan has served as a Market Manager for iHeart, Entercom, and Cox Media Group. She also has experience at ABC/Disney.

Teams under her leadership have been recognized with numerous industry awards, including the CMA, ACM, Marconi, and NAB Crystal Awards. Callihan also recently received CSS’ Talent Superhero Award in 2022.

Callihan will operate out of Austin, TX.

CSS CEO Matt Sunshine stated, “Stephanie’s successful background gives her a unique understanding of how all four divisions can provide solutions to help clients with total revenue performance.”

North America Head of SalesElissa Blankenship said, “Stephanie is an incredibly talented leader, connector, and influencer and brings a wealth of insight, perspective, and strategy to our team. We are excited for her to begin working with prospects to drive awareness to our impressive portfolio of brands.”

Callihan commented, “I had the opportunity to experience first-hand the incredible work of CSS throughout my career, but most recently at CMG Houston. I contribute a great deal of our quick success in Houston to our partnership with the CSS team.”

Categories: Industry News

Rapid City Radio Trio Go From Bad Lands To Mid-Century

Radio+Television Business Report - Wed, 03/13/2024 - 12:03

A Black Hills cluster is under a new company’s umbrella following the sale of three FM signals and two FM boosters by the Delaware-based Bad Lands Broadcasting Company.

Mid-Century Radio LLC, under Managing Member Aaron Ishmael, is the new owner of KRKI, KFMH, and KXZT, covering Belle Fourche, Keystone, and Newell, South Dakota. The FM boosters for KRKI and KFMH are added to cover Rapid City.

The deal also includes the transfers of a Tower Lease originally made between Bad Lands and Rapid Broadcasting Company in 2015 and Ground Leases to the USDA Forest Service for a Bear Mountain site and the Black Hills Chair Lift Company for a site on Terry Peak.

The final purchase price was $75,000, with a $500 deposit.

There is no broker or finder associated with this transaction. Bad Lands is represented by Barry Friedman of Thompson Hine LLP.

Categories: Industry News

NAB Targets Young Broadcast Talent With New Campaign

Radio+Television Business Report - Wed, 03/13/2024 - 11:40

The National Association of Broadcasters is the latest broadcasting organization looking to invigorate radio with diverse and dynamic young talent. The “You Belong Here” campaign has been deployed in collaboration with the NAB Leadership Foundation. “You Belong Here” seeks to address the urgent need for new talent in broadcasting.

It provides stations nationwide with resources to effectively showcase job opportunities and attract a diverse range of candidates.

The NAB’s digital toolkit offers stations a variety of materials, including a customizable 30-second spot, a comprehensive video suitable for educational settings or career fairs, and a suite of social media and digital assets. These tools are designed to guide job seekers to YouBelongHere.media, where they can explore how their skills align with broadcasting careers and access a wide array of job listings in the field.

The campaign sheds light on the career possibilities in on-air, sales, and engineering roles and beyond.

Broadcast groups have enjoyed success from new initiatives to recruit young broadcasters from high schools and colleges, notably, the Michigan Association of Broadcasters’ “Be There” PSA and education campaign.

NAB President and CEO Curtis LeGeyt stated, “‘You Belong Here’ is our commitment to growing and diversifying the broadcasting industry, and showcasing its wide range of career opportunities. Our goal is to attract a broad range of talent, showcasing broadcasting as a career that provides unique opportunities to make meaningful contributions to local communities across the country. We are excited to empower a new generation of broadcasters dedicated to innovation and community service.”

Categories: Industry News

BBC Leans Into FAST For North American News Distribution

Radio+Television Business Report - Wed, 03/13/2024 - 10:46

The British Broadcasting Corporation’s expansion into North America continues, as AMC Networks and BBC Studios team up to introduce BBC News as a 24-hour live FAST news channel. Previously available via wide distribution on Cable TV, the Connected TV debut brings programs like BBC News America and BBC Documentaries to a wider audience.

Coverage in the U.S. is highlighted by increased operations out of the Washington D.C. bureau, emphasizing prime-time coverage and national news to cater to both U.S. and international audiences.

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Categories: Industry News

BIA 2024 Ad Forecast Cools, But TV Has Less Reason To Worry

Radio+Television Business Report - Wed, 03/13/2024 - 10:18

In October of last year, BIA Advisory Services predicted a tidal wave of local ad spending fueled by political revenue. Now, two months into 2024, BIA has tempered its US Local Advertising Forecast for the year, and while it’s not necessarily good news overall, it does bode best for television in terms of most impressive growth.

BIA VP of Forecasting & Analysis Nicole Ovadia commented, “As expected, local political advertising will be substantial this year, and it’s fueling spend across the media landscape.”

“Our slight adjustment down for this year is mainly due to mixed economic signals, a slowdown in certain consumer purchases, and lower than expected spending in Digital and Direct Mail advertising at the end of 2023 that may flow into this year. However, we still anticipate 2024 to be better for local advertising than 2023 and certain media like TV OTA, TV Digital, and CTV/OTT are growing substantially.”

BIA’s 2024 U.S. Local Advertising Forecast predicts a 9.3% increase in revenue across all media, reaching $172 billion despite a 2% reduction from the previous estimate of $175.6 billion due to mixed economic indicators and slower consumer spending.

The updated forecast also shows an adjustment in local political ad spending projections, with an estimated $11.1 billion, a 15.5% increase from 2020. Television continues to dominate political ad expenditures, with a notable increase in CTV/OTT investments.

In the breakdown of traditional versus digital advertising, digital is projected to constitute 48.7% of the overall ad spend, amounting to $84 billion, while traditional media ads are expected to make up 51.3%, totaling $88 billion.

Significant growth is forecasted in both media types, with TV OTA and TV Digital experiencing substantial growth rates of 28.3% and 24.9%, respectively. CTV/OTT stands out with a predicted 53.8% growth, driven by quality inventory, higher CPMs, and increased demand.

“Political and issue campaigns are recognizing that the combination of premium TV and targeted advertising can make a strong impact, using the same kinds of data ad buyers need with digital media,” said BIA Managing Director Rick Ducey. “Another factor supporting this growth is that we are observing spending leaking out of search and social and going into CTV/OTT.”

The forecast, covering 96 local verticals, indicates the fastest-growing sectors to be political, real estate, and leisure and recreation. Ovadia anticipates a surge in real estate advertising later in the year as interest rates potentially decrease, sparking activity in the market.

Conversely, health, general services, and automotive are expected to decline, with auto not projected to return to pre-pandemic spending levels by 2027.

The full, updated 2024 US Local Advertising Forecast is available to BIA ADVantage clients as well as separately on the BIA site.

Categories: Industry News

Eight Body Language Signals of Smart People

Radio+Television Business Report - Wed, 03/13/2024 - 05:59

By Rosemary Ravinal

Smart people may be displaying their sharp minds with unspoken signals. There are certain body language signs that experts say show high intelligence and superior communication abilities.

Body language is a silent orchestra, according to Psychology Today. Non-verbal messages including body movements, facial expressions, vocal tone, and volume are collectively known as body language. By comparison, the words they use are a smaller part of the composition.

Though intelligence is multifaceted and influenced by factors such as genetics, environment, education, and experiences, subtle clues in a person’s body language may reveal a great deal about their competence and leadership potential. At a time when communication skills rank higher than ever in the desired qualifications for senior executives, it’s important to decode the quiet signs of brainpower.

You might say people who harness the power of body language combined with skillful word choices are super-communicators because they deploy the full array of speech tools to connect with others. This clarity in conveying ideas without words adds an extra layer to their ability to communicate effectively.

Let’s explore eight non-verbal traits of highly intelligent people. Some of them may surprise you.

1. They maintain good posture.

Good posture is a sign of self-awareness and discipline – two characteristics of smart individuals. Whether standing or sitting, they exude a self-assured demeanor that conveys a sense of authority and competence. An erect posture helps you breathe correctly, project your voice better when you speak, and stay alert and attentive. It’s a silent yet profound display of intellectual curiosity and openness to new ideas and perspectives. Their willingness to learn from others also includes actions such as uncrossed arms and an open stance.

2. They listen with full attention.

Highly intelligent people tend to have a heightened awareness of others. They are adept at absorbing information, and their body language reflects their engagement in a conversation. Exceptional intelligence often comes together with excellent listening skills. Smart people can make you feel like you’re the only person in the room. They maintain eye contact, nod affirmatively, and use subtle gestures like arched eyebrows to signal their attentiveness and curiosity as the other person speaks.

3. They are not afraid of silence.

You can’t assume that the more someone talks the smarter they are. Smart people think before they speak and don’t feel the need to fill every moment with babble or filler words. They used measured pauses to process and formulate their thoughts. Silence can be a powerful tool for reflection and understanding, and intelligent people are OK with letting a conversation breathe. It shows a level of thoughtfulness and self-assurance that speaks volumes about their poise and confidence.

4. They are thoughtful with gestures.

The gestures of highly intelligent individuals are marked by thoughtfulness and precision. Whether it’s a hand movement used to explain a complex concept or a well-timed micro-expression like rapid eye blinks, these gestures are purposeful and reflective of their deep contemplation. Their body language acts as an extension of their articulate and analytical minds. People who use their hands while talking are seen as more engaging and credible.

5. They mirror others’ actions.

Smart people seek to connect on a deeper level and are often good at noticing social cues. That’s where mirroring comes in. It means they unconsciously imitate the gestures, speech pattern, or attitude of another. It’s a way of showing empathy and understanding to build rapport. It may be easier to spot on video calls than in person.

Contact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:

  • Public Speaking
  • Media Readiness
  • Presentation Skills
info@rosemaryravinal.com
Categories: Industry News

Read the March 13, 2024 Issue of Radio World

Radio World - Wed, 03/13/2024 - 05:14

NAB President/CEO sat down with Radio World to discuss the policy, legislative and business challenges facing U.S. radio broadcasters as the industry prepares for the NAB Show in its 101st year.

Also, Simon Keens writes about the unexplored power of shortwave in the 21st century.

And Buyer’s Guide turns to the crucial category of broadcast transmitters.

Read it here.

The post Read the March 13, 2024 Issue of Radio World appeared first on Radio World.

Categories: Industry News

Television Broadcasting Services Greenville, South Carolina

Federal Register: FCC (Broadcasting) - Wed, 03/13/2024 - 00:00
On November 27, 2023, the Media Bureau, Video Division (Bureau) issued a Notice of Proposed Rulemaking (NPRM) in response to a petition for rulemaking filed by Carolina Christian Broadcasting, Inc. (Petitioner), the licensee of WGGS-TV (Station or WGGS), channel 2, Greenville, South Carolina (Greenville), requesting the substitution of channel 29 for channel 2 at Greenville in the Table of TV Allotments. For the reasons set forth in the Report and Order referenced below, the Bureau amends FCC regulations to substitute channel 29 for channel 2 at Greenville.

Applications

FCC Media Bureau News Items - Tue, 03/12/2024 - 20:00
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FM Table of Allotments, Various Locations

FCC Media Bureau News Items - Tue, 03/12/2024 - 20:00
Media Bureau reinstates in various communities certain channels as a vacant FM allotment.

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